{"title":"Wella Permanent Hair Color Collection - Vibrant and Long-Lasting Shades","description":"\u003ch2\u003eDiscover the Vibrancy of Wella Permanent Hair Color\u003c\/h2\u003e\u003cp\u003eWhen it comes to achieving the perfect hair hue, nothing beats the \u003cstrong\u003eWella permanent hair color\u003c\/strong\u003e collection. With a wide range of vibrant and long-lasting shades, this collection promises to deliver salon-quality results right in the comfort of your home. Whether you're seeking to enhance your natural color or make a bold statement with daring hues, Wella gives you the flexibility to express your unique style.\u003c\/p\u003e\u003cp\u003eWella's commitment to hair health and beauty ensures that you don’t just achieve the color you desire but also maintain the integrity of your hair. The advanced formulas in Wella permanent hair color are designed to nourish and protect your strands, leaving them soft, shiny, and beautifully vibrant.\u003c\/p\u003e\u003cp\u003e\u003cimg class=\"_resizableImage_c2z95_102\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/3kchg5RgkAwKQ6ythSUhoNU1pBrr5EAo4rvUd6G7.webp?v=1779265015\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy Choose Wella Permanent Hair Color?\u003c\/h3\u003e\u003cp\u003eChoosing the right hair color can be a game-changer for your look. With Wella, you’re not only selecting a color; you’re choosing an experience. Here are some compelling reasons why Wella is the go-to choice for permanent hair coloration:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Shades:\u003c\/strong\u003e The Wella permanent hair color offers impressive lasting power. Once applied, these colors will maintain their vibrancy wash after wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Formula:\u003c\/strong\u003e Infused with conditioning agents, Wella colors help preserve your hair's natural moisture, ensuring it feels soft and looks shiny.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVast Color Selection:\u003c\/strong\u003e With an extensive palette ranging from natural hues to bold fashion colors, you are sure to find the perfect shade to express your personality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application:\u003c\/strong\u003e Designed for at-home use, Wella permanent hair color comes with a straightforward application process, ensuring that even beginners can achieve professional results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eUnderstanding the Wella Permanent Hair Color Range\u003c\/h3\u003e\u003cp\u003eWella offers a versatile assortment of shades categorized into different groups to help you easily navigate your options. From classic blondes, bright reds, deep browns to trendy pastels, the Wella collection caters to every color desire.\u003c\/p\u003e\u003ch4\u003eClassic Blondes\u003c\/h4\u003e\u003cp\u003eExplore a variety of blonde tones, from golden to ash and everything in between. Perfect for adding brightness and dimension, Wella blonde shades enhance your overall look.\u003c\/p\u003e\u003ch4\u003eBold Reds\u003c\/h4\u003e\u003cp\u003eMake a statement with fiery reds or subtle auburns. Wella’s red shades are impactful and suited for anyone looking to stand out.\u003c\/p\u003e\u003ch4\u003eRich Browns\u003c\/h4\u003e\u003cp\u003eDeep, rich brown shades provide a sophisticated look that enhances natural beauty. These colors are perfect for adding depth and shine to your hair.\u003c\/p\u003e\u003ch4\u003eVibrant Fashion Colors\u003c\/h4\u003e\u003cp\u003eFeel adventurous? Wella's vibrant fashion colors are designed for the bold at heart. Unleash your creativity with shades like vivid purples, blues, and greens.\u003c\/p\u003e\u003ch3\u003eHow to Achieve the Best Results with Wella Permanent Hair Color\u003c\/h3\u003e\u003cp\u003eFor optimal results, it's essential to follow the application instructions that come with your Wella permanent hair color. Here are some key steps to consider:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Start with dry, unwashed hair. This helps the color penetrate effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix Carefully:\u003c\/strong\u003e Follow the mixing instructions precisely for the best color result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Evenly:\u003c\/strong\u003e Use a color brush to ensure an even application, starting from the roots and working your way down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess and Rinse:\u003c\/strong\u003e Allow the color to process for the recommended time before rinsing thoroughly with water until it runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eCare \u0026amp; Maintenance for Beautiful Hair Color\u003c\/h3\u003e\u003cp\u003eAfter coloring, maintaining your vibrant hue is just as crucial as the application process. Here are some tips to ensure lasting color and healthy hair:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse Color-Safe Products:\u003c\/strong\u003e Invest in shampoos and conditioners specifically formulated for color-treated hair to extend the longevity of your shade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvoid Excessive Heat:\u003c\/strong\u003e Minimize the use of heat styling tools to prevent fading and damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimit Sun Exposure:\u003c\/strong\u003e Protect your hair from sun damage by wearing hats or using UV protectant sprays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegular Treatments:\u003c\/strong\u003e Incorporate deep conditioning treatments into your routine to keep your hair hydrated and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCustomer Stories and Reviews\u003c\/h3\u003e\u003cp\u003eDon't just take our word for it! Many customers rave about their experiences with Wella permanent hair color. Here are a few testimonials:\u003c\/p\u003e\u003cblockquote\u003e\u003cp\u003e\"I tried Wella for the first time, and I was blown away by how vibrant the color turned out! My hair feels amazing too!\" – Sarah M.\u003c\/p\u003e\u003c\/blockquote\u003e\u003cblockquote\u003e\u003cp\u003e\"I've used other brands before, but nothing compares to Wella. The color is so rich and lasts for weeks!\" – Lisa R.\u003c\/p\u003e\u003c\/blockquote\u003e\u003ch3\u003eReady to Transform Your Look?\u003c\/h3\u003e\u003cp\u003eIf you’re ready to embark on a transformational journey with your hair, the \u003cstrong\u003eWella permanent hair color\u003c\/strong\u003e collection is your perfect partner. With professional results, nourishing formulations, and an extensive color palette, your hair’s new look is just a step away.\u003c\/p\u003e\u003cp\u003eShop our Wella permanent hair color collection today and discover the perfect shade that speaks to you! Don’t wait—elevate your hairstyle and confidence with Wella!\u003c\/p\u003e","products":[{"product_id":"wella-koleston-perfect-me-plus-permanent-hair-color-60ml-all-shades","title":"Wella Koleston Perfect Me+ Permanent Hair Color 60ml | All Shades","description":"\u003ch1\u003e\u003cspan\u003eWella Koleston Perfect Me+ Permanent Hair Dye 60ml \u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover rich, vibrant, and long-lasting colour with Wella Koleston Perfect Me+ Permanent Hair Color 60ml. Designed for professional salon results, this advanced permanent hair colour delivers pure, balanced colour with excellent grey coverage and a smooth, healthy-looking finish. Featuring innovative ME+ technology, Koleston Perfect helps reduce the risk of developing new colour allergies while maintaining intense colour performance and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in a wide range of shades, from natural blondes and rich brunettes to vibrant reds and cool ash tones, Wella Koleston Perfect offers reliable, true-to-tone results for every hair type. 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Designed to deliver vibrant, long-lasting colour results, this gentle emulsion works perfectly with over 80 fully intermixable Color Touch shades for limitless creative possibilities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe advanced formula provides up to 70% grey coverage while ensuring soft, natural-looking regrowth and beautifully glossy hair. Ideal for salon-quality colour refreshes and tonal enhancements, Color Touch Emulsion allows colour to fade evenly over up to 28 washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing no-drip technology, this professional hair colour developer offers ultra-precise and mess-free application with both bottle and brush \u0026amp; bowl techniques. Its optimised consistency helps colour develop evenly without constant monitoring, making it perfect for professional salon use or at-home colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePackaged in up to 100% recycled materials, Wella Color Touch Emulsion 4% is a more sustainable choice for clients who love changing their hair colour regularly while maintaining healthy-looking shine and condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Professional 4% developer for Wella Color Touch hair colour\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Up to 70% grey coverage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Over 80 intermixable shades available\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Soft, natural regrowth with glossy shine\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Fades beautifully in up to 28 washes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• No-drip formula for precise application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for bottle or brush \u0026amp; bowl use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Packaging made with recycled materials\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834521792856,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Color_Touch_Emulsion_1.9_6_Vol_Developer_1L_Professional_Hair_Care.png?v=1780432433"},{"product_id":"wella-professionals-color-touch-emulsion-1-9-500ml","title":"Wella Professionals Color Touch EMULSION 1.9% 500ML","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGentle cream developer for professional toning \u0026amp; color refresh\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eWella Color Touch Emulsion 1.9% (6 Vol) is a low-strength cream activator specifically formulated for use with Wella Color Touch demi-permanent hair colors. The 1.9% volume (6 Vol) provides gentle, deposit-only coloring – ideal for toning, refreshing faded color, enhancing natural shades, or creating subtle fashion tones without lift.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eLow damage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– No ammonia, no lift, just pure color deposit.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ePerfect consistency\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Cream formula stays in place during application.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eUp to 70% gray coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Natural-looking results.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e1L professional size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Economical for salon or frequent home use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMixing ratio:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e1:2 (color : emulsion). Apply to pre-washed, towel-dried hair. Process for 10–20 minutes depending on desired intensity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834522972504,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella-Color-Touch-Emulsion-1.9-percent-6-vol-developer-500ml.png?v=1780432729"},{"product_id":"wella-professionals-color-touch-emulsion-1-9-1l","title":"Wella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer - 1L","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e \u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003e\u003cstrong\u003eDeposit-Only, No-Lift Formula for Vibrant, Long-Lasting Results\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eAchieve flawless toning, refreshing, and glossing with the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e. This professional 1L size is a salon essential, specifically formulated to work exclusively with\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Color Touch\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003edemi-permanent hair color. Designed as a\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003edeposit only hair developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, the gentle 1.9% volume (approx. 6–7 volume) delivers rich, even color without any lift – making it the perfect choice for clients who want to enhance natural tones, neutralize brassiness, or refresh faded ends without damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eNo Lift, Pure Deposit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– As a true\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eno lift hair developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, it adds tone and depth without lightening the natural base, ideal for dark hair or low-maintenance color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCreamy Emulsion Texture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– The unique\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewella color touch emulsion developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eglides on easily, ensuring zero drips and complete saturation from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGentle 1.9% Formula\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– This\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003elow volume hair developer 1.9\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eminimizes cuticle swelling, preserving hair integrity while sealing color inside for up to 24 washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProfessional 1 Liter Size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Perfect for high-volume salons or colorists who need reliable\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewella 1.9 developer 1 liter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eon hand for multiple services.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eMix the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewella professionals color touch 1.9%\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003ewith any Wella Color Touch shade at a 1:2 ratio (developer to color cream). Apply immediately to clean, towel-dried hair. Process for up to 20 minutes without heat, then rinse. No shampoo needed – simply condition and style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003e⚠️ Note: This\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003edemi permanent emulsion developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eis for deposit-only applications. Do not use with permanent color or lighteners.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eIdeal Applications\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eToning blonde or highlighted hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– cancel yellow or orange hues with precision.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eRoot smudging \u0026amp; shadow roots\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– create seamless, lived-in color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGray blending\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– soften regrowth on up to 50% gray hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eColor refreshing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– revive mid-lengths and ends between full-color services.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGlossing \u0026amp; shine enhancement\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– add mirror-like finish without peroxide damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eWhy Choose Wella Color Touch 1.9% Developer?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eUnlike higher volume developers, the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ecolor touch 1.9 developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eworks gently inside the hair shaft, locking in demi-permanent pigments for multi-dimensional results that fade true to tone. The\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewellaplex\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e-free, acidic pH formula respects the hair’s natural structure, leaving it healthier and shinier after every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eFor stylists seeking a reliable\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003edeposit only emulsion developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer – 1L\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003edelivers consistent, predictable results every time.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eTechnical Specifications\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\"\u003e\n\u003cdiv class=\"ds-scroll-area__gutters\"\u003e\n\u003cdiv class=\"ds-scroll-area__horizontal-gutter\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ds-scroll-area__vertical-gutter\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eAttribute\u003c\/span\u003e\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProduct Name\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eWella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSize\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e1 Liter (33.8 fl oz)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eDeveloper Strength\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e1.9% (6–7 Volume)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCompatible With\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eWella Color Touch Demi-Permanent Color\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMixing Ratio\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e1:2 (Developer:Color)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBest For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eDeposit-only toning, refreshing, glossing, gray blending\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHair Lift\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eZero lift\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eFormulation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eCreamy emulsion, acidic pH\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834523824472,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/purelogyshampo1_1_32101918-3c74-4b71-b2a3-94e93f51adb1.png?v=1772603583"},{"product_id":"wella-professionals-blondorplex-multi-blonde-powder-800g","title":"Wella Professionals Blondor Plex Multi-Blonde Powder 800g | Professional Bond-Building Hair Lightener","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProfessional lightening powder with built-in bond protection\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eWella Professionals BlondorPlex Multi-Blonde Powder is a high-performance, bond-building lightener designed for blonding services – from subtle highlights to dramatic multi-tonal blonde and platinum results. Infused with the BlondorPlex bond-building system, it helps protect the hair fiber during the lightening process, resulting in stronger, healthier-looking blonde hair with less breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey features:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eUp to 9 levels of lift\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Works with 1.9%, 4%, 6%, 9%, or 12% developers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBuilt-in bond protection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Reduces damage without compromising lifting power.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eVersatile application\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Suitable for on-scalp, off-scalp, balayage, highlights, and all-over blonding.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSmooth, creamy consistency\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Easy mixing and application, minimal dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e800g professional size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Ideal for high-volume salons or freelance stylists.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMixing instructions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eMix 1 part powder with 2 parts Wella Professionals developer (cream or liquid). Adjust ratio for consistency if needed. Process according to desired lift level and hair condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBest paired with:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eBlondorPlex Bond Stabilizer and BlondorPlex Sealer for ultimate bond-strengthening system.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834524053848,"sku":null,"price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Professionals_BlondorPlex_Multi-Blonde_Powder_800g_Professional_Hair_Lightener.webp?v=1779274455"},{"product_id":"wella-professionals-blondorplex-multi-blonde-powder-400g","title":"Wella Professionals Blondorplex Multi-Blonde Powder- 400g","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBond-building lightening powder – now in a compact 400g size\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eWella Professionals BlondorPlex Multi-Blonde Powder is a professional-grade lightener with built-in bond protection, allowing stylists to achieve up to 9 levels of lift while maintaining hair integrity. The 400g tub is perfect for stylists who prefer a smaller quantity, lower upfront cost, or want to test the formula before committing to the larger 800g size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eUp to 9 levels of lift\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Works with 1.9% to 12% developers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBlondorPlex bond protection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Minimises damage during lightening.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eVersatile use\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Ideal for highlights, balayage, on\/off-scalp application, and all-over blonding.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSmooth creamy texture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Low-dust formula for easy mixing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e400g professional size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Great for occasional use or sampling.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMixing ratio:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e1:2 (powder to developer) – adjust for desired consistency. For best results, pair with BlondorPlex Bond Stabilizer and Sealer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eIdeal for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eNatural levels 3–9, creating platinum, beige, or cool blonde tones with added protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834526052696,"sku":null,"price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella-BlondorPlex-Multi-Blonde-Power-bond-building-lightener-400g.png?v=1780433153"},{"product_id":"wella-professionals-blondor-soft-blonde-lightening-cream-200g","title":"Wella Professionals Blondor Soft Blonde Lightening Cream- 200g","description":"Wella Professionals Blondor Soft Blonde Lightening Cream delivers up to 7 levels of lift with a gentle, cream-based formula designed for on-scalp application. This versatile lightener works across all blonde techniques while protecting hair with enriched lipids that help prevent moisture loss. The creamy texture ensures controlled, reliable results for a softer blonde finish. Perfect for achieving beautiful lightened hair while maintaining strand integrity.","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834527068504,"sku":null,"price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/BlondorSoftBlondeLighteningCream-200g.png?v=1772604052"},{"product_id":"wella-professionals-blondor-multi-blonde-powder-800g","title":"Wella Professionals Blondor Multi-Blonde Powder Lightener 800g – Up to 7 Levels of Lift","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAchieve flawless, luminous blonde results with the \u003cstrong\u003eWella Professionals Blondor Multi-Blonde Powder Lightener (800g)\u003c\/strong\u003e — the best-selling bleach powder trusted by professional hairdressers worldwide.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEngineered for controlled and reliable lightening with up to 7 levels of lift, this powder works effectively even on pre-colored hair. Whether you're creating balayage, highlights, full bleach, or freehand techniques, this versatile formula delivers consistent, salon-quality results every time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePowered by a Tri-Lightening Complex, the formula ensures effective lightening while anti-yellow molecules reduce unwanted orange and yellow undertones, delivering clear, even blonde results. The creamy, dust-free consistency makes it ideal for all application techniques including foil work. It also contains moisture-retaining lipids to support hair condition throughout the process, and is free from ammonia and odor — making it a more pleasant experience for both stylist and client.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e\u003cspan\u003e All hair types | All bleaching techniques | On-scalp \u0026amp; off-scalp application | Natural \u0026amp; pre-colored hair\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834528346456,"sku":null,"price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella-Professionals-Blondor-Multi-Blonde-Powder-800g-Professional-Lightener.png?v=1779274528"},{"product_id":"wella-professionals-blondor-multi-blonde-powder-400g","title":"Wella Professionals Blondor Multi-Blonde Powder- 400g","description":"\u003cp data-start=\"344\" data-end=\"564\"\u003eCreate beautifully lifted blonde results with \u003cstrong data-start=\"390\" data-end=\"458\"\u003eWella Professionals Blondor Multi-Blonde 7 Powder Lightener 400g\u003c\/strong\u003e, a professional-grade lightening powder designed for reliable, controlled blonding and precision lifting.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"866\"\u003eThis advanced powder lightener delivers \u003cstrong data-start=\"606\" data-end=\"632\"\u003eup to 7 levels of lift\u003c\/strong\u003e, making it ideal for full-head bleaching, highlights, balayage, and creative lightening techniques. Its anti-yellow technology helps minimise unwanted warm tones during the lifting process, promoting cleaner, brighter blonde results.\u003c\/p\u003e\n\u003cp data-start=\"868\" data-end=\"1037\"\u003eThe high-performance formula mixes easily for smooth application and consistent results, while helping maintain optimal hair condition throughout the lightening service.\u003c\/p\u003e\n\u003cp data-start=\"1039\" data-end=\"1230\"\u003eTrusted by salon professionals worldwide, **\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eWella Professionals\u003c\/span\u003e\u003c\/span\u003e Blondor Multi-Blonde 7 provides dependable blonding performance for vibrant, luminous blonde transformations.\u003c\/p\u003e\n\u003ch3 data-start=\"1232\" data-end=\"1249\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"1250\" data-end=\"1545\"\u003e\n\u003cli data-start=\"1250\" data-end=\"1290\"\u003eProfessional \u003cstrong data-start=\"1265\" data-end=\"1290\"\u003epowder hair lightener\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1291\" data-end=\"1328\"\u003eProvides \u003cstrong data-start=\"1302\" data-end=\"1328\"\u003eup to 7 levels of lift\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1329\" data-end=\"1374\"\u003eHelps reduce unwanted yellow and warm tones\u003c\/li\u003e\n\u003cli data-start=\"1375\" data-end=\"1429\"\u003eSuitable for highlights, balayage, and full blonding\u003c\/li\u003e\n\u003cli data-start=\"1430\" data-end=\"1459\"\u003eSmooth, easy-to-mix formula\u003c\/li\u003e\n\u003cli data-start=\"1460\" data-end=\"1506\"\u003eDelivers consistent, reliable blonde results\u003c\/li\u003e\n\u003cli data-start=\"1507\" data-end=\"1545\"\u003eIdeal for salon and professional use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834529132888,"sku":null,"price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Professionals_Blondor_Multi-Blonde_7_Powder_Lightener_400g_Professional_Hair_Bleach.webp?v=1779274547"},{"product_id":"wella-color-fresh-mask-150ml","title":"Wella Professionals Color Fresh Mask- 150ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eRefresh and tone ultra-light blonde and pre-lightened hair at home with the Wella Professionals Colour Fresh Mask in Pearl Blonde. This zero-damage, vegan colour-depositing hair mask neutralises brassiness and deposits soft, creamy blonde tones in just 10 minutes, leaving hair visibly glossy, smooth, and conditioned. Enriched with avocado, argan, and apricot kernel oils, the silicone-free formula deeply conditions as it colours, reducing breakage during combing and leaving a beautiful shine. Results last up to 15 washes and fade gradually, true-to-tone. Best for: Pre-lightened, bleached, or naturally ultra-light blonde hair at level 9–10.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Pearl Blonde","offer_id":56834915303768,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Lilac Frost","offer_id":56834915336536,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Caramel Glaze","offer_id":56834915369304,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Golden Gloss","offer_id":56834915402072,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Chocolate Touch","offer_id":56834915434840,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Cool Espresso","offer_id":56834915467608,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Copper Glow","offer_id":56834915500376,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Pink Blush","offer_id":56834915533144,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Peach Blush","offer_id":56834915565912,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Rose Blaze","offer_id":56834915598680,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Pink","offer_id":56834915631448,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Red","offer_id":56834915664216,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Mint","offer_id":56834915696984,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"Blue","offer_id":56834915729752,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Professionals_Color_Fresh_Mask_150ml.webp?v=1781023046"},{"product_id":"wella-shinefinity-brush-bowl-activator-1000ml-1","title":"Wella Shinefinity Brush \u0026 Bowl Activator-1000ml","description":"Wella Professionals Shinefinity Activator 2% is the essential partner to Shinefinity Zero Lift Colour Glazes. This 1000ml kit includes a precision brush and bowl for flawless application. Featuring a specially formulated pH buffer system, it maintains optimal pH balance throughout the colouring process for consistent, professional results. Mix 1:1 with colour glazes for seamless melts and advanced technique work. Ideal for stylists seeking precision and control in every application.","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834990702936,"sku":null,"price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Shinefinityactivatoe1l.png?v=1772619161"},{"product_id":"wella-shinefinity-bottle-usage-activator-1000ml","title":"Wella Shinefinity Bottle Usage Activator-1000ml","description":"Wella Shinefinity Activator Bottle 2% 1000ml delivers fast, gentle demi-permanent colour without damage or lifting. Formulated without silicone, alcohol, or ammonia, it features an advanced pH buffer system that protects hair integrity throughout development. Pair with Shinefinity Tints to unlock versatile colouring techniques with consistently vibrant, healthy results lasting up to six weeks. Ideal for professional stylists seeking reliable, damage-free colour solutions.","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56835008364888,"sku":null,"price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/shinefinitybottoleusage.png?v=1772619402"},{"product_id":"wella-professionals-welloxon-perfect-pastel-1-9","title":"Wella Professionals Welloxon Perfect Pastel 1.9%","description":"Wella Professionals Welloxon Perfect Pastel is the ideal developer for Wella permanent colours and lighteners. Formulated specifically for pastel shades, this 1.9% volume developer delivers precise colour results with optimal consistency. Features easier and faster mixing for efficient application, superior foil adhesion for controlled processing, and effortless rinsing. The reformulated formula ensures accurate colour development while providing a comfortable experience for both stylist and client. Available in multiple volumes (1.9%, 4%, 6%, 9%, and 12%) to suit all service possibilities.","brand":"Wella Professionals","offers":[{"title":"500 ML","offer_id":56835061416280,"sku":null,"price":14.99,"currency_code":"EUR","in_stock":true},{"title":"1000 ML","offer_id":56835061449048,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/welldoex_pastel_1.9_500ml.png?v=1772619758"},{"product_id":"wella-professionals-welloxon-perfect-4-6-9-12-500ml-and-1000ml","title":"Wella Professionals Welloxon Perfect Creme Developer","description":"\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eAchieve High-Precision Color Results with the Gold Standard of Creme Developers.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eWella Welloxon Perfect\u003c\/b\u003e is globally recognized as the premier developer for professional hair coloring. Specifically reformulated to provide the most accurate color development, its creamy, thick consistency allows for easy mixing and precise application. Whether you are performing a simple root touch-up or a high-lift blonde transformation, Welloxon Perfect ensures a uniform and long-lasting result.\u003c\/p\u003e\n\u003cp data-path-to-node=\"12\"\u003e\u003cb data-path-to-node=\"12\" data-index-in-node=\"0\"\u003eThe Welloxon Perfect Advantage:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"13\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,0,0\"\u003e\u003cb data-path-to-node=\"13,0,0\" data-index-in-node=\"0\"\u003eOptimal Consistency:\u003c\/b\u003e Its thick, stay-put formula is designed for foil work and freehand techniques, preventing dripping or bleeding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,1,0\"\u003e\u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"0\"\u003eExcellent Adhesion:\u003c\/b\u003e Specifically optimized for use with \u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"56\"\u003eKoleston Perfect ME+\u003c\/b\u003e, \u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"78\"\u003eIllumina Color\u003c\/b\u003e, and \u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"98\"\u003eBlondor\u003c\/b\u003eproducts for maximum color adherence.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,2,0\"\u003e\u003cb data-path-to-node=\"13,2,0\" data-index-in-node=\"0\"\u003ePredictable Lifting:\u003c\/b\u003e Lab-tested to provide consistent oxygen release throughout the entire processing time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,0\"\u003e\u003cb data-path-to-node=\"13,3,0\" data-index-in-node=\"0\"\u003eMultiple Strengths for Every Goal:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"13,3,1\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,1,0,0\"\u003e\u003cb data-path-to-node=\"13,3,1,0,0\" data-index-in-node=\"0\"\u003e4% (13 Vol):\u003c\/b\u003e Ideal for tone-on-tone coloring or covering first greys.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,1,1,0\"\u003e\u003cb data-path-to-node=\"13,3,1,1,0\" data-index-in-node=\"0\"\u003e6% (20 Vol):\u003c\/b\u003e The standard for 1 level of lift and 100% grey coverage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,1,2,0\"\u003e\u003cb data-path-to-node=\"13,3,1,2,0\" data-index-in-node=\"0\"\u003e9% (30 Vol):\u003c\/b\u003e Perfect for 2–3 levels of lift and vibrant fashion tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,1,3,0\"\u003e\u003cb data-path-to-node=\"13,3,1,3,0\" data-index-in-node=\"0\"\u003e12% (40 Vol):\u003c\/b\u003e Designed for maximum lift (up to 4–5 levels) with the Special Blonde series.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"14\"\u003e\u003cb data-path-to-node=\"14\" data-index-in-node=\"0\"\u003eAvailable Sizes:\u003c\/b\u003e * \u003cb data-path-to-node=\"14\" data-index-in-node=\"19\"\u003e500ml:\u003c\/b\u003e Perfect for home use or small salons.\u003c\/p\u003e\n\u003cul data-path-to-node=\"15\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,0,0\"\u003e\u003cb data-path-to-node=\"15,0,0\" data-index-in-node=\"0\"\u003e1000ml (1 Litre):\u003c\/b\u003e Best value for high-volume professional salons.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"16\"\u003e\n\u003ch2 data-path-to-node=\"17\"\u003e📋 Mixing \u0026amp; Usage Guide\u003c\/h2\u003e\n\u003cul data-path-to-node=\"18\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,0,0\"\u003e\u003cb data-path-to-node=\"18,0,0\" data-index-in-node=\"0\"\u003eMixing Ratio:\u003c\/b\u003e Generally mixed in a \u003cb data-path-to-node=\"18,0,0\" data-index-in-node=\"35\"\u003e1:1\u003c\/b\u003e or \u003cb data-path-to-node=\"18,0,0\" data-index-in-node=\"42\"\u003e1:2\u003c\/b\u003e ratio depending on the chosen color line (Always refer to the specific Wella color instructions).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,1,0\"\u003e\u003cb data-path-to-node=\"18,1,0\" data-index-in-node=\"0\"\u003eSafety:\u003c\/b\u003e Wear suitable professional gloves. Avoid contact with eyes. Keep in a cool, dark place.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"Welloxon Perfect 4% 1000ml","offer_id":56835109945688,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 4% 500ml","offer_id":56835109978456,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 6% 1000ml","offer_id":56835110011224,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 6% 500ml","offer_id":56835110043992,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 9% 1000ml","offer_id":56835110076760,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 9% 500ml","offer_id":56835110109528,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 12% 1000ml","offer_id":56835110142296,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 12% 500ml","offer_id":56835110175064,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Welloxon_Perfect_Developer_4_13_Vol_500ml_1000ml.webp?v=1779274945"},{"product_id":"wella-color-charm-permanent-toner-42ml","title":"Wella Color Charm Permanent Toner 42ml – T18 Lightest Ash Blonde Hair Toner | UK \u0026 Ireland","description":"\u003cp\u003eAchieve salon-quality blonde results at home with Wella Color Charm Permanent Toner 42ml. Designed to neutralise unwanted yellow, orange and brassy tones, this professional permanent hair toner creates beautifully balanced blonde shades with exceptional shine and long-lasting results.\u003c\/p\u003e\n\u003cp\u003eWhether you want an icy platinum blonde, cool ash blonde, pearl blonde or beige blonde finish, Wella Color Charm Toners help customise your perfect blonde look while improving colour consistency from root to tip.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Wella Color Charm Permanent Toner?\u003c\/h2\u003e\n\u003cp\u003eWella Color Charm is trusted by professional hairdressers worldwide for its reliable toning performance and predictable colour results. The advanced formula helps eliminate brassiness after bleaching while delivering smooth, vibrant and even-toned blonde hair.\u003c\/p\u003e\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\u003ch5\u003e✔ Neutralises yellow and brassy tones\u003c\/h5\u003e\n\u003ch5\u003e✔ Creates cool, ash, pearl and beige blonde shades\u003c\/h5\u003e\n\u003ch5\u003e✔ Long-lasting permanent toning results\u003c\/h5\u003e\n\u003ch5\u003e✔ Enhances shine and colour vibrancy\u003c\/h5\u003e\n\u003ch5\u003e✔ Suitable for pre-lightened and blonde hair\u003c\/h5\u003e\n\u003ch5\u003e✔ Professional salon-quality formula\u003c\/h5\u003e\n\u003ch5\u003e✔ Easy mixing and application\u003c\/h5\u003e\n\u003ch5\u003e✔ Available in multiple shades\u003c\/h5\u003e\n\u003cp\u003eAvailable Shades\u003c\/p\u003e\n\u003ch4\u003eChoose the perfect toner shade for your desired blonde result:\u003c\/h4\u003e\n\u003cp\u003e•⁠  ⁠T10 Pale Blonde\u003cbr\u003e•⁠  ⁠T11 Lightest Beige Blonde\u003cbr\u003e•⁠  ⁠T14 Pale Ash Blonde\u003cbr\u003e•⁠  ⁠T18 Lightest Ash Blonde\u003cbr\u003e•⁠  ⁠T27 Medium Beige Blonde\u003cbr\u003e•⁠  ⁠T28 Natural Blonde\u003cbr\u003e•⁠  ⁠T35 Beige Blonde\u003cbr\u003e•⁠  ⁠T86 Radiant Lilac\u003cbr\u003e•⁠  ⁠T81 Intense Ash Blonde\u003cbr\u003e•⁠  ⁠T15 Pale Beige Blonde\u003cbr\u003e•⁠  ⁠T19 Pearlescent Blonde\u003c\/p\u003e\n\u003cp\u003eEach toner is formulated to target specific underlying pigments and create customised blonde finishes.\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e•⁠  ⁠Bleached hair\u003cbr\u003e•⁠  ⁠Highlighted hair\u003cbr\u003e•⁠  ⁠Blonde hair maintenance\u003cbr\u003e•⁠  ⁠Removing brassiness\u003cbr\u003e•⁠  ⁠Correcting yellow tones\u003cbr\u003e•⁠  ⁠Creating cool blonde shades\u003cbr\u003e•⁠  ⁠Platinum blonde transformations\u003cbr\u003e•⁠  ⁠Professional salon use\u003cbr\u003e•⁠  ⁠Home hair colouring\u003c\/p\u003e\n\u003cp\u003eHow To Use\u003c\/p\u003e\n\u003cp\u003e1.⁠ ⁠Pre-lighten hair to the recommended level.\u003cbr\u003e2.⁠ ⁠Mix Wella Color Charm Toner with the appropriate developer according to manufacturer instructions.\u003cbr\u003e3.⁠ ⁠Apply evenly to towel-dried hair.\u003cbr\u003e4.⁠ ⁠Process as directed while monitoring colour development.\u003cbr\u003e5.⁠ ⁠Rinse thoroughly and condition.\u003c\/p\u003e\n\u003cp\u003eAlways perform a strand test before full application.\u003c\/p\u003e\n\u003cp\u003eProfessional Blonde Toning Results\u003c\/p\u003e\n\u003cp\u003eWella Color Charm Toners are specifically formulated to refine blonde hair colour and create cleaner, brighter and more natural-looking results. Whether you are aiming for an icy platinum finish or a soft beige blonde tone, these toners provide excellent colour correction and lasting performance.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5\u003eWhat does Wella T18 do?\u003c\/h5\u003e\n\u003cp\u003eT18 Lightest Ash Blonde helps neutralise strong yellow and gold tones to create a cooler, platinum blonde result.\u003c\/p\u003e\n\u003ch5\u003eWhich Wella toner is best for orange hair?\u003c\/h5\u003e\n\u003cp\u003eT14 Pale Ash Blonde is commonly used to counteract orange and brassy tones on properly lightened hair.\u003c\/p\u003e\n\u003ch5\u003eCan I use Wella toner after bleaching?\u003c\/h5\u003e\n\u003cp\u003eYes. Wella Color Charm Toners are designed to be used on pre-lightened hair after the bleaching process.\u003c\/p\u003e\n\u003ch5\u003eHow long does Wella toner last?\u003c\/h5\u003e\n\u003cp\u003eResults vary depending on hair condition, maintenance routine and washing frequency, but permanent toners typically provide longer-lasting results than semi-permanent alternatives.\u003c\/p\u003e\n\u003cp\u003eProduct Details\u003c\/p\u003e\n\u003cp\u003eBrand: Wella Professionals\u003c\/p\u003e\n\u003cp\u003eProduct Type: Permanent Hair Toner\u003c\/p\u003e\n\u003cp\u003eSize: 42ml\u003c\/p\u003e\n\u003cp\u003eHair Type: Blonde \u0026amp; Pre-Lightened Hair\u003c\/p\u003e\n\u003cp\u003eApplication: Professional \u0026amp; Home Use\u003c\/p\u003e\n\u003cp\u003eCountry of Manufacture: USA\u003c\/p\u003e\n\u003cp\u003eShop Wella Color Charm Permanent Toner 42ml today and achieve professional blonde hair colour results with trusted salon-quality performance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"T18- Lightest Ash Blonde","offer_id":57066873422168,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T11- Lightest Beige Blonde","offer_id":57066873323864,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T14- Pale Ash Blonde","offer_id":57066873356632,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T15- Pale Beige Blonde","offer_id":57066873389400,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T10- Pale Blonde","offer_id":57066873291096,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T27- Medium Beige Blonde","offer_id":57066873454936,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T28- Natural Blonde","offer_id":57066873487704,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T05- Pale Rose Blonde","offer_id":57265737072984,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T30- Sheer Golden Blonde","offer_id":57265737105752,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T35- Beige Blonde","offer_id":57265737138520,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T81- Intense Ash Blonde","offer_id":57265737171288,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Color_Charm_Toner_T18_Lightest_Ash_Blonde_42ml_Professional_Hair_Toner.webp?v=1780516342"},{"product_id":"wella-eimi-dynamic-fix-500ml-strong-hold-hairspray","title":"Wella EIMI Dynamic Fix 500ml – Strong Hold Hairspray","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eAchieve salon-perfect styles that last all day with\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Professionals EIMI Dynamic Fix (500ml)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– the ultimate strong hold hairspray designed for flexible control and natural movement. Part of the iconic EIMI styling range, this professional-grade formula delivers a reliable, non-sticky finish without flaking or residue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eWhether you need to lock in curls, tame flyaways, or add volume to fine hair,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eDynamic Fix\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eprovides a powerful yet workable hold that resists humidity and frizz for up to 24 hours. Unlike traditional aerosol sprays, this 500ml size offers exceptional value for daily use in salons or at home. The fast-drying formula allows for layering – spray between sections for maximum volume, or mist over finished styles for a firm, touchable shield.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eStrong, Flexible Hold:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eKeeps styles intact while allowing natural movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eAnti-Humidity Shield:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003ePrevents frizz and droop in damp weather.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eFast-Drying \u0026amp; Invisible:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eNo white residue or sticky feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProfessional 500ml Size:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eLong-lasting, ideal for heavy use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHeat Protection:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eProvides thermal protection up to 200°C (when used before hot tools).\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eShake well. Hold 20-30cm away from dry, styled hair. Spray evenly for all-over hold, or target specific sections for extra control. For added volume, lift hair and spray at the roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cem\u003e\u003cspan class=\"\"\u003eIdeal for all hair types – fine, thick, curly, or straight.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":57412336714072,"sku":null,"price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/wella-professionals-eimi-dynamic-fix-500ml-hairspray.jpg?v=1780315889"},{"product_id":"wella-colour-charm-t18-permanent-toner-42ml-lightest-ash-blonde-hair-toner","title":"Wella Colour Charm T18 Permanent Toner 42ml – Lightest Ash Blonde Hair Toner","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWella Colour Charm T18 Permanent Toner 42ml is one of the most popular professional hair toners for achieving cool, icy blonde results while neutralizing unwanted yellow and brassy tones. Trusted by salon professionals worldwide, \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eWella T18 Lightest Ash Blonde toner helps create bright platinum blonde shades with a smooth ash finish.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"597\" data-start=\"161\"\u003eWella Color Charm T18 Lightest Ash Blonde is a professional liquid toner designed to eliminate yellow and brassy tones from pre-lightened blonde hair. Its violet-based formula helps create cool, icy blonde, platinum blonde, and ash blonde results while leaving hair looking brighter and more refined. T18 is best used on hair that has been lifted to a pale yellow (Level 9–10 blonde) before toning. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"884\" data-start=\"599\"\u003eFeaturing Wella's Liquifuse Technology™, the formula penetrates the hair shaft for even colour deposit and fade-resistant results. It is one of the most popular toners used by professional stylists and home users seeking clean, cool blonde shades.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-end=\"902\" data-start=\"886\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-end=\"1191\" data-start=\"903\"\u003e\n\u003cli data-section-id=\"9p3ytx\" data-end=\"940\" data-start=\"903\"\u003eNeutralises yellow and brassy tones\u003c\/li\u003e\n\u003cli data-section-id=\"htedjz\" data-end=\"986\" data-start=\"941\"\u003eCreates icy platinum and ash blonde results\u003c\/li\u003e\n\u003cli data-section-id=\"susa6h\" data-end=\"1035\" data-start=\"987\"\u003eIdeal for pre-lightened Level 9–10 blonde hair\u003c\/li\u003e\n\u003cli data-section-id=\"1inj5b1\" data-end=\"1078\" data-start=\"1036\"\u003eEasy liquid formula for even application\u003c\/li\u003e\n\u003cli data-section-id=\"1ojefnf\" data-end=\"1116\" data-start=\"1079\"\u003eLong-lasting, fade-resistant colour\u003c\/li\u003e\n\u003cli data-section-id=\"1f597yz\" data-end=\"1191\" data-start=\"1117\"\u003eProfessional salon-quality results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eHow to Use\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col data-end=\"1487\" data-start=\"1208\"\u003e\n\u003cli data-section-id=\"1tjakij\" data-end=\"1248\" data-start=\"1208\"\u003eLighten hair to a pale yellow blonde.\u003c\/li\u003e\n\u003cli data-section-id=\"1w02ral\" data-end=\"1332\" data-start=\"1249\"\u003eMix 1 part Wella T18 with 2 parts Wella Colour Charm Developer (10 or 20 Volume).\u003c\/li\u003e\n\u003cli data-section-id=\"18n57od\" data-end=\"1362\" data-start=\"1333\"\u003eApply to towel-dried hair.\u003c\/li\u003e\n\u003cli data-section-id=\"ilp5yc\" data-end=\"1414\" data-start=\"1363\"\u003eLeave for up to 30 minutes, checking frequently.\u003c\/li\u003e\n\u003cli data-section-id=\"1obfswn\" data-end=\"1487\" data-start=\"1415\"\u003eRinse thoroughly and condition.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlways perform a strand test before full application for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhy Professionals Love Wella Color Charm T18\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSalon professionals trust Wella Color Charm T18 because it delivers consistent blonde toning results while effectively removing unwanted warm tones. The formula is widely used for platinum blonde transformations, balayage toning, highlights, and bleach correction services.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts ability to create cool ash blonde finishes without excessive damage makes it a top choice in professional hair salons. Wella T18 is also popular because it works well with many blonde hair techniques including bleaching, root touch-ups, and blonde refreshing treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eBest Hair Types for Wella T18\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\u003cspan\u003eWella Color Charm T18 is best suited for:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eBleached blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePale yellow hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePlatinum blonde transformations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHighlighted hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBalayage hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally light blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair needing brass correction\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis toner is not recommended for dark brown or black hair unless properly lightened beforehand.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eFAQ\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWhat does Wella T18 toner do?\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e Wella T18 toner neutralizes yellow and brassy tones to create cool ash blonde and icy blonde hair results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1946\" data-start=\"1790\"\u003e\u003cstrong data-end=\"1817\" data-start=\"1790\"\u003eWhat does Wella T18 do?\u003c\/strong\u003e\u003cbr data-end=\"1820\" data-start=\"1817\"\u003eIt neutralises yellow and brassy tones to create a cooler ash or platinum blonde finish. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2116\" data-start=\"1948\"\u003e\u003cstrong data-end=\"1980\" data-start=\"1948\"\u003eWill T18 remove orange hair?\u003c\/strong\u003e\u003cbr data-end=\"1983\" data-start=\"1980\"\u003eNot usually. T18 is designed for pale yellow blonde hair and is less effective on orange tones. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2284\" data-start=\"2118\"\u003e\u003cstrong data-end=\"2156\" data-start=\"2118\"\u003eCan I use T18 on dark blonde hair?\u003c\/strong\u003e\u003cbr data-end=\"2159\" data-start=\"2156\"\u003eFor best results, hair should be pre-lightened to Level 9–10 blonde before application\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eCan I use Wella T18 on orange hair?\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e Wella T18 works best on pale yellow hair. Orange hair may require additional lightening before toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e \u003cstrong\u003eHow long does Wella T18 last?\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e Results typically last around 4–6 weeks depending on hair care routine and washing frequency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eIs Wella T18 permanent or semi-permanent?\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eWella Color Charm T18 is a permanent liquid toner designed for long-lasting blonde toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003cstrong\u003eCan I use Wella T18 at home?\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eYes, many users apply Wella T18 at home, but following instructions carefully is important for best results.\u003c\/span\u003e\u003c\/p\u003e","brand":"COLORCHARM","offers":[{"title":"Default Title","offer_id":57474072510808,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Color_Charm_Toner_T18_Lightest_Ash_Blonde_42ml_Professional_Hair_Toner.webp?v=1780516342"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/collections\/Wella_Koleston_Perfect_Me_Hair_Color-_60ml.webp?v=1771279256","url":"https:\/\/www.beautymaxpro.com\/collections\/wella-hair-colour.oembed","provider":"Beauty Max Pro","version":"1.0","type":"link"}