{"title":"Wella","description":"\u003ch2 data-start=\"140\" data-end=\"203\"\u003eWella Professional Hair \u0026amp; Salon Supplier – Brand \u003cmeta charset=\"UTF-8\"\u003e\n\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThere are brands that exist in salons, and then there are brands that \u003cem\u003edefine\u003c\/em\u003e salons. \u003cstrong\u003eWella\u003c\/strong\u003e sits firmly in the second category.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWalk into a professional colouring salon almost anywhere in the world and you'll find Wella products on the shelf. Not by coincidence — by reputation. For over 140 years, \u003cstrong\u003eWella Professionals\u003c\/strong\u003e has been developing hair colour, care, and styling products that hairstylists genuinely rely on to deliver consistent, high-quality results for their clients.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhat makes Wella different from the dozens of other brands competing for salon shelf space? It comes down to three things: scientific innovation, an enormous product range, and a deep understanding of what professional colourists actually need. Wella doesn't just make products for salons — it builds systems that salon professionals can build careers around.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you're a salon owner looking to stock your colour bar, a stylist researching your next favourite product, or a beauty-savvy customer wanting to understand what the professionals use — this guide covers everything worth knowing about \u003cstrong\u003eWella salon products\u003c\/strong\u003e and why they've remained a fixture of professional hairdressing for generations.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eA Brief History of Wella Professionals\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWella\u003c\/strong\u003e was founded in 1880 by Franz Ströher in Rothenkirchen, Germany — originally as a hair products trading business. What started as a small family enterprise gradually became one of the most influential names in the global beauty industry.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBy the mid-20th century, Wella had established itself as a pioneer in \u003cstrong\u003eprofessional hair colour\u003c\/strong\u003e, developing some of the first salon-grade permanent dyes and setting standards that the wider industry followed. The brand was among the early adopters of ammonia-based colour chemistry, and later, among the first to move beyond it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eToday, \u003cstrong\u003eWella Professionals\u003c\/strong\u003e operates in over 100 countries and is used in hundreds of thousands of salons worldwide. Its reputation wasn't built through advertising — it was built through results, education, and the loyalty of the stylists who use it every single day.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eWhy Wella Is So Popular in Salons\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAsk any experienced colourist why they use Wella and the answers tend to overlap.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eReliable, professional formulas.\u003c\/strong\u003e When you're doing six colour services a day, you need products that behave predictably. Wella's formulations are consistent — the colour you mixed last month will behave exactly the same way this month.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eExceptional colour results.\u003c\/strong\u003e From the deepest brunettes to the palest platinum blondes, \u003cstrong\u003eWella hair colour\u003c\/strong\u003e delivers depth, vibrancy, and dimension that photographs beautifully and lasts well between appointments.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eA shade range built for professionals.\u003c\/strong\u003e Wella's colour portfolios run to hundreds of shades across multiple product lines. Stylists rarely find themselves limited — there's almost always a shade or combination that achieves exactly what the client wants.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eContinuous innovation.\u003c\/strong\u003e Wella invests heavily in research and development. The ME+ molecule in Koleston Perfect, the oil delivery system in INOA, the bond-protecting technology in Blondor — these aren't marketing buzzwords, they're genuine advances in colour chemistry that solve real problems for real stylists.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eEducation and training.\u003c\/strong\u003e Wella has long supported salon professionals with education, trend forecasting, and technical training. Stylists don't just buy a product — they join an ecosystem that supports their skill development.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eMost Popular Wella Professional Products\u003c\/h2\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e\u003ca href=\"https:\/\/www.beautymaxpro.com\/products\/wella-koleston-perfect-me-plus-permanent-hair-color-60ml-all-shades\" title=\"wella Koleston perfect me\" rel=\"noopener\" target=\"_blank\"\u003eWella Koleston Perfect\u003c\/a\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWella Koleston Perfect\u003c\/strong\u003e is arguably the most iconic product in the Wella portfolio — and for good reason. It's a permanent \u003cstrong\u003eprofessional hair colour\u003c\/strong\u003e system built around Wella's ME+ technology, which significantly reduces the risk of new-onset allergies compared to traditional permanent dyes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUp to 100% grey coverage on resistant hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRich, deep colour with exceptional vibrancy\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-lasting results — typically 6–8 weeks before noticeable fading\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOver 100 shades spanning naturals, fashion tones, and creative blends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e All-over colour, root applications, full colour changes, grey coverage services.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy salons love it:\u003c\/strong\u003e Predictability. Koleston Perfect behaves the same way every time, which means stylists can promise clients consistent results appointment after appointment.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e\u003ca rel=\"noopener\" title=\"wella colour touch\" href=\"https:\/\/www.beautymaxpro.com\/products\/wella-professional-color-touch-hair-color-60ml\" target=\"_blank\"\u003eWella Color Touch\u003c\/a\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWella Color Touch\u003c\/strong\u003e is a demi-permanent \u003cstrong\u003eprofessional hair dye\u003c\/strong\u003e — gentler than a full permanent colour, but with impressive depth and shine. It contains no ammonia and uses a low-volume developer, making it a brilliant option for clients who want colour without the commitment of permanent.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFades gradually and naturally — no harsh regrowth lines\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIntense shine and glossing effect\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIdeal for refreshing faded permanent colour between appointments\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCan be used as a toner over bleached hair for fashion shade results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Colour refreshing, toning, adding shine, clients with sensitive scalps or fragile hair.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy salons love it:\u003c\/strong\u003e It bridges the gap between a toner and a permanent colour, giving stylists more flexibility to customise results and keep clients coming back between full colour appointments.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.beautymaxpro.com\/products\/wella-professionals-blondor-multi-blonde-powder-800g\" target=\"_blank\"\u003eWella Blondor\u003c\/a\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWella Blondor\u003c\/strong\u003e is Wella's professional bleaching range — and one of the most trusted \u003cstrong\u003ehair bleaching products\u003c\/strong\u003e in the industry. Available in powder, cream, and specialist formulas (including the balayage-specific Freelights), Blondor is the go-to system for blonde transformations of every kind.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUp to 7 levels of lift\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDust-free powder formula for cleaner mixing and application\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBond-protecting technology to minimise damage during lightening\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSpecialist formulas for different techniques (scalp, off-scalp, balayage)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Full blonde transformations, highlights, balayage, root-to-tip lightening, platinum services.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy salons love it:\u003c\/strong\u003e Controlled, consistent lifting power that professionals can rely on across every blonde service, combined with a texture that's easy to apply and doesn't bleed or move unpredictably.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e\u003ca rel=\"noopener\" title=\"colour fresh mask\" href=\"https:\/\/www.beautymaxpro.com\/products\/wella-professionals-color-fresh-mask-150ml-1\" target=\"_blank\"\u003eWella Colour Fresh Mask\u003c\/a\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWella Colour Fresh Mask\u003c\/strong\u003e is one of those products that clients discover once and immediately add to their permanent routine. It's a toning treatment mask that deposits a small amount of colour pigment while deeply conditioning the hair — two jobs done in one step.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRefreshes and maintains colour tone between salon visits\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDeep conditioning formula improves hair texture and shine\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAvailable in multiple shades for blonde, brunette, and red maintenance\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eReduces brassiness in blonde hair when used regularly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Colour-treated hair, blonde and highlighted hair, clients looking to extend time between appointments.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy salons love it:\u003c\/strong\u003e It keeps clients' hair looking salon-fresh at home, which means they come back for their next appointment raving about the results rather than complaining about fading.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.beautymaxpro.com\/products\/wella-eimi-dynamic-fix-500ml-strong-hold-hairspray\" target=\"_blank\"\u003eWella EIMI Styling Products\u003c\/a\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWella EIMI\u003c\/strong\u003e is Wella's professional styling range — a comprehensive collection of sprays, mousses, gels, and texture products designed for salon use and at-home finishing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProfessional hold levels from flexible to ultra-firm\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHeat protection built into many formulas\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLightweight finishes that don't leave hair stiff or sticky\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProducts designed to complement colour services and extend vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Finishing after colour appointments, blowouts, textured styles, editorial looks.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy salons love it:\u003c\/strong\u003e EIMI products are designed to work with Wella's colour systems, so they support rather than undermine the colour service — no stripping, no residue that interferes with future applications.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWella Invigo Hair Care\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWella Invigo\u003c\/strong\u003e is Wella's salon-quality hair care range — shampoos, conditioners, and treatments formulated specifically for professionally treated hair. Each line within Invigo targets a specific hair concern.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey ranges include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eInvigo Nutri-Enrich\u003c\/strong\u003e — deep nourishment for dry and damaged hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eInvigo Color Brilliance\u003c\/strong\u003e — colour protection and vibrancy maintenance\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eInvigo Blonde Recharge\u003c\/strong\u003e — purple-toning care specifically for blonde hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eInvigo Balance\u003c\/strong\u003e — scalp health, targeting issues like oiliness or sensitivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy salons love it:\u003c\/strong\u003e Recommending Invigo to clients as their at-home care routine is a natural extension of the salon service. It keeps hair in the best possible condition for the next colour appointment.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eWella Hair Colour Products Explained\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Wella colour portfolio covers every type of colour service a professional salon might offer:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePermanent colour\u003c\/strong\u003e — Wella Koleston Perfect for full, lasting results and maximum grey coverage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDemi-permanent colour\u003c\/strong\u003e — Wella Color Touch for gentle, shine-boosting results without regrowth lines\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSemi-permanent \/ toning\u003c\/strong\u003e — Color Touch and Wella toners for post-bleach neutralising and fashion shades\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBleach and lightening\u003c\/strong\u003e — Wella Blondor for all blonde services from subtle highlights to full platinum transformations\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eGrey coverage solutions\u003c\/strong\u003e — Koleston Perfect leads here, with formulas designed specifically for resistant white and grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor salon professionals, having this full spectrum under one brand makes workflow smoother — you're working with compatible systems designed to be used together.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.beautymaxpro.com\/products\/wella-professionals-blondor-multi-blonde-powder-800g\" target=\"_blank\"\u003eWella Blondor and the Blonde Hair Revolution\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBlonde hair services have never been more popular or more technically complex. Balayage, babylights, platinum transformations, toning — clients are asking for results that require real expertise and dependable products.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWella Blondor\u003c\/strong\u003e has grown alongside that demand. The specialist Freelights formula, designed specifically for balayage and freehand techniques, gave stylists a bleach that could be painted on without moving — a game-changer for the kind of soft, natural blonde work that now dominates social media feeds and salon request boards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePaired with Wella's toning range and \u003cstrong\u003eWella Colour Fresh Mask\u003c\/strong\u003e for at-home maintenance, Blondor sits at the centre of a complete blonde hair service ecosystem.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eWella Hair Care and Aftercare Products\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGreat colour deserves great aftercare. Wella's \u003cstrong\u003esalon hair care products\u003c\/strong\u003e range is built to protect and prolong the investment clients make in their colour services.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey aftercare solutions from Wella:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWella Colour Fresh Mask\u003c\/strong\u003e — weekly toning and conditioning for colour-treated hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWella Invigo Color Brilliance\u003c\/strong\u003e — shampoo and conditioner that protect colour vibrancy\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWella Invigo Blonde Recharge\u003c\/strong\u003e — purple-pigmented care to neutralise brass in blonde hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWella Nutri-Enrich range\u003c\/strong\u003e — intensive repair for hair damaged by chemical services\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEIMI heat protection sprays\u003c\/strong\u003e — essential before any heat styling on colour-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRecommending the right aftercare isn't just good customer service — it genuinely extends the life of every colour appointment.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eWhy Salon Professionals Choose Wella\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe reasons stylists keep coming back to \u003cstrong\u003eWella Professionals\u003c\/strong\u003e year after year come down to more than just product quality.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eConsistency\u003c\/strong\u003e is enormous in a professional environment. You can't afford surprises when a client is in your chair. Wella delivers the same result every time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe range\u003c\/strong\u003e means you rarely need to leave the brand. From first bleach to finished styling product, Wella has everything a full-service salon needs under one umbrella.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTraining and education\u003c\/strong\u003e — Wella has supported professional development in the hairdressing industry for decades through education programmes, trend releases, and technical content that keeps stylists ahead of what clients are asking for.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTrend alignment\u003c\/strong\u003e — Wella invests in understanding where hair trends are heading, and their product development reflects that. When balayage exploded in popularity, Blondor Freelights existed to support it. When scalp health became a client priority, Invigo Balance was ready.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to Choose Authentic Wella Products\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWith Wella's reputation comes an unfortunate reality — counterfeit and grey-market products do exist, particularly online. Buying fake or improperly stored professional products is a risk no salon or consumer should take.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow to make sure you're buying genuine Wella:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBuy from authorised salon suppliers\u003c\/strong\u003e — look for stockists who are clearly professional-grade suppliers, not general marketplaces\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCheck packaging carefully\u003c\/strong\u003e — genuine Wella products have consistent, high-quality packaging with clear batch codes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAvoid deals that seem too good\u003c\/strong\u003e — heavily discounted professional products are often a red flag\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eChoose dedicated beauty supply specialists\u003c\/strong\u003e — reputable salon suppliers maintain proper storage and direct relationships with brands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAuthentic \u003cstrong\u003eWella professional products\u003c\/strong\u003e are formulated to precise standards. Counterfeit versions or improperly stored stock won't deliver the results you're expecting — and in the case of colour or bleach, they could actually cause harm.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFinal Thoughts\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWella\u003c\/strong\u003e didn't become one of the world's leading salon brands by accident. It earned that position through decades of innovation, a genuine commitment to professional quality, and an understanding that the people using their products — the stylists and colourists who build careers around them — deserve tools that genuinely perform.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you're a salon professional looking for a reliable colour system you can build your services around, or a customer who wants to understand what's behind the brand on your stylist's shelf, Wella represents the standard by which \u003cstrong\u003esalon quality hair products\u003c\/strong\u003e are measured.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFrom the permanent precision of \u003cstrong\u003eWella Koleston Perfect\u003c\/strong\u003e to the conditioning brilliance of \u003cstrong\u003eWella Colour Fresh Mask\u003c\/strong\u003e, from the lifting power of \u003cstrong\u003eWella Blondor\u003c\/strong\u003e to the gentle versatility of \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e — it's a brand that covers every corner of professional hair care, and does it consistently well.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eShop Wella Professional Products Online\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eShop authentic Wella Professional products online at\u003ca href=\"https:\/\/www.beautymaxpro.com\/collections\/wella-professional\" title=\"wella professional\" rel=\"noopener\" target=\"_blank\"\u003e Beauty Max Pro\u003c\/a\u003e, including \u003ca href=\"https:\/\/www.beautymaxpro.com\/products\/wella-koleston-perfect-me-plus-permanent-hair-color-60ml-all-shades\" title=\"wella Koleston perfect me\" rel=\"noopener\" target=\"_blank\"\u003eWella Koleston Perfect\u003c\/a\u003e, \u003ca href=\"https:\/\/www.beautymaxpro.com\/products\/wella-professionals-blondor-multi-blonde-powder-800g\" title=\"wella multi Blondor\" rel=\"noopener\" target=\"_blank\"\u003eWella Blondor,\u003c\/a\u003e \u003ca href=\"https:\/\/www.beautymaxpro.com\/products\/wella-professional-color-touch-hair-color-60ml\" title=\"wella colour touch\" rel=\"noopener\" target=\"_blank\"\u003eWella Color Touch\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.beautymaxpro.com\/products\/wella-professionals-color-fresh-mask-150ml-1\" title=\"colour fresh mask\" rel=\"noopener\" target=\"_blank\"\u003eWella Colour Fresh Mask\u003c\/a\u003e.\u003c\/strong\u003e Professional pricing, genuine products, and fast delivery — everything your salon or home colour routine needs in one place.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e1. What makes Wella Professionals different from regular hair dye brands?\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWella Professionals products are formulated specifically for salon use, with higher-performance ingredients, more precise colour chemistry, and a wider shade range than consumer brands. Products like Wella Koleston Perfect include patented technologies (ME+) developed specifically to improve safety and results for professionally applied colour. They're designed to be used by trained stylists — which means they deliver a level of precision and reliability that over-the-counter dyes simply can't match.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e2. Can I use Wella professional products at home?\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes — many Wella products are suitable for careful home use, including Wella Colour Fresh Mask, Wella Invigo hair care ranges, and EIMI styling products. For colouring and bleaching products like Wella Koleston Perfect and Wella Blondor, home use is possible but requires careful preparation, patch testing, and following instructions precisely. When in doubt, always consult a professional stylist.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e3. What is the difference between Wella Koleston Perfect and Wella Color Touch?\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWella Koleston Perfect is a permanent hair colour — it fully penetrates the hair shaft and delivers lasting results with full grey coverage. Wella Color Touch is a demi-permanent colour — ammonia-free, gentler on hair, and designed to fade gradually without harsh regrowth lines. Koleston is the choice for complete colour changes and grey coverage; Color Touch is better for refreshing, toning, or adding shine.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e4. Where can I buy authentic Wella professional products in Ireland?\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAuthentic Wella professional products are available through authorised salon suppliers. Beauty Max Pro stocks the full Wella Professionals range — including Wella Koleston Perfect, Wella Blondor, Wella Color Touch, Wella Colour Fresh Mask, and Wella Invigo — with professional pricing and delivery across Ireland and the UK.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e5. How do I know if Wella products I've bought online are genuine?\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGenuine Wella products come in consistent, high-quality packaging with clear batch codes and professional labelling. Buy from authorised salon suppliers rather than general marketplaces, and be cautious of heavily discounted pricing — authentic professional products are rarely discounted to bargain levels. If packaging looks inconsistent, fonts are off, or the product smells or behaves differently than expected, it may not be genuine.\u003c\/p\u003e","products":[{"product_id":"wella-koleston-perfect-me-plus-permanent-hair-color-60ml-all-shades","title":"Wella Koleston Perfect Me+ Permanent Hair Color 60ml | All Shades","description":"\u003ch1\u003e\u003cspan\u003eWella Koleston Perfect Me+ Permanent Hair Dye 60ml \u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover rich, vibrant, and long-lasting colour with Wella Koleston Perfect Me+ Permanent Hair Color 60ml. Designed for professional salon results, this advanced permanent hair colour delivers pure, balanced colour with excellent grey coverage and a smooth, healthy-looking finish. Featuring innovative ME+ technology, Koleston Perfect helps reduce the risk of developing new colour allergies while maintaining intense colour performance and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in a wide range of shades, from natural blondes and rich brunettes to vibrant reds and cool ash tones, Wella Koleston Perfect offers reliable, true-to-tone results for every hair type. The creamy formula allows easy mixing and precise application, making it ideal for full head colouring, root touch-ups, balayage, and creative colouring techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with Pure Balance Technology, this professional hair dye helps control free radicals during colour formation, reducing hair damage and leaving hair softer, smoother, and healthier-looking after colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eMix Wella Koleston Perfect Me+ with the recommended Wella Welloxon Perfect developer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStandard mixing ratio is 1:1.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly to dry, unwashed hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave for 30–40 minutes depending on desired result.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly and follow with a colour-safe shampoo and conditioner.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlways perform a patch test 48 hours before application.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIngredients may vary by shade. Common ingredients include Aqua (Water), Cetearyl Alcohol, Ammonium Hydroxide, Propylene Glycol, Sodium Laureth Sulfate, Parfum (Fragrance), ME+ Dye Molecules, and conditioning agents.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFAQ\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eIs Wella Koleston Perfect Me+ suitable for grey coverage?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes, it provides excellent grey coverage with rich, even colour results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I use this hair colour at home?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlthough designed for professional use, experienced home users can also achieve salon-quality results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow long does the colour last?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eResults typically last several weeks with proper hair care and colour-safe products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDoes this product damage hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eIts Pure Balance Technology helps minimise hair stress while delivering vibrant permanent colour.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"2\/0- Black","offer_id":56732323545432,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"33\/0- Intense Dark Brown\/ Natural","offer_id":56732323578200,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"33\/66- Dark Brown Intensive\/Violet Violet","offer_id":56732323610968,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"4\/0- Medium Brown\/ 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Powered by \u003cstrong data-start=\"834\" data-end=\"859\"\u003eMicrolight Technology\u003c\/strong\u003e, Illumina helps protect the hair cuticle for smooth, light-reflective, healthy-looking results.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1175\"\u003eDesigned for professional salon performance, Illumina Color offers rich, multi-dimensional tones with up to \u003cstrong data-start=\"1065\" data-end=\"1087\"\u003e100% grey coverage\u003c\/strong\u003e, making it ideal for clients seeking radiant, natural-looking colour and premium shine.\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1303\"\u003eIts advanced formula allows light to reflect from within the hair, creating soft, dimensional colour in every light condition.\u003c\/p\u003e\n\u003ch3 data-start=\"1305\" data-end=\"1322\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"1323\" data-end=\"1666\"\u003e\n\u003cli data-start=\"1323\" data-end=\"1359\"\u003ePermanent professional hair colour\u003c\/li\u003e\n\u003cli data-start=\"1360\" data-end=\"1398\"\u003ePowered by \u003cstrong data-start=\"1373\" data-end=\"1398\"\u003eMicrolight Technology\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1399\" data-end=\"1449\"\u003eCreates luminous, natural-looking colour results\u003c\/li\u003e\n\u003cli data-start=\"1450\" data-end=\"1480\"\u003eUp to \u003cstrong data-start=\"1458\" data-end=\"1480\"\u003e100% grey coverage\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1481\" data-end=\"1518\"\u003eHelps protect hair during colouring\u003c\/li\u003e\n\u003cli data-start=\"1519\" data-end=\"1554\"\u003eBrilliant shine and smooth finish\u003c\/li\u003e\n\u003cli data-start=\"1555\" data-end=\"1603\"\u003eIntermixable shades for custom colour creation\u003c\/li\u003e\n\u003cli data-start=\"1604\" data-end=\"1666\"\u003e60ml professional tube \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1668\" data-end=\"1682\"\u003eIdeal For:\u003c\/h3\u003e\n\u003cul data-start=\"1683\" data-end=\"1812\"\u003e\n\u003cli data-start=\"1683\" data-end=\"1714\"\u003eFull permanent hair colouring\u003c\/li\u003e\n\u003cli data-start=\"1715\" data-end=\"1735\"\u003eGrey hair coverage\u003c\/li\u003e\n\u003cli data-start=\"1736\" data-end=\"1769\"\u003eNatural-looking luminous colour\u003c\/li\u003e\n\u003cli data-start=\"1770\" data-end=\"1812\"\u003eProfessional salon and advanced home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1814\" data-end=\"1829\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"1830\" data-end=\"1937\"\u003eMix with \u003cstrong data-start=\"1839\" data-end=\"1875\"\u003eWella Welloxon Perfect Developer\u003c\/strong\u003e in the recommended ratio and apply according to instructions.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"4\/- Medium Brown","offer_id":56822249488728,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"5\/- Light Brown","offer_id":56822249521496,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"5\/02- Light Brown Natural Matte","offer_id":56822249554264,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"5\/35- Light Brown Gold Mahogany","offer_id":56822249587032,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"5\/43- Light Brown Red Gold","offer_id":56822249619800,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"5\/7- Light Brown Brown","offer_id":56822249652568,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"5\/81- Light Brown Pearl Ash","offer_id":56822249685336,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"6\/- Dark 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Pearl","offer_id":56822250864984,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"10\/53- Lightest Blonde Mahogany Gold","offer_id":56822250897752,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"10\/69- Lightest Blonde Violet Cendre","offer_id":56822250930520,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"10\/81- Lightest Blonde Pearl Ash","offer_id":56822250963288,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"10\/93- Lightest Blonde Cendre Gold","offer_id":56822250996056,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Silver Mauve","offer_id":56822251028824,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Copper Peach","offer_id":56822251061592,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Platinum Lily","offer_id":56822251094360,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Titanium Rose","offer_id":56822251127128,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Professional_Illumina_Hair_Color_60ml_Permanent_Hair_Colour.png?v=1779687513"},{"product_id":"wella-professionals-color-touch-emulsion-4-500ml","title":"Wella Professionals Color Touch Emulsion 4% 500ml | 13 Vol Developer","description":"\u003cp data-start=\"626\" data-end=\"942\"\u003e\u003cstrong data-start=\"626\" data-end=\"679\"\u003eWella Professionals Color Touch Emulsion 4% 500ml\u003c\/strong\u003e is a professional \u003cstrong data-start=\"698\" data-end=\"721\"\u003e13 Volume developer\u003c\/strong\u003e specially formulated for use with \u003cstrong data-start=\"756\" data-end=\"777\"\u003eWella Color Touch\u003c\/strong\u003e demi-permanent hair colour. Its creamy, no-drip formula ensures precise mixing and smooth application for vibrant, long-lasting colour results with brilliant shine.\u003c\/p\u003e\n\u003cp data-start=\"944\" data-end=\"1203\"\u003eDesigned for salon professionals and advanced home users, this activating emulsion helps deliver even colour development while maintaining hair softness and condition. Ideal for enhancing tone, blending greys, and achieving rich demi-permanent colour results.\u003c\/p\u003e\n\u003ch3 data-start=\"1205\" data-end=\"1222\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"1223\" data-end=\"1555\"\u003e\n\u003cli data-start=\"1223\" data-end=\"1263\"\u003eProfessional \u003cstrong data-start=\"1238\" data-end=\"1253\"\u003e4% (13 Vol)\u003c\/strong\u003e developer\u003c\/li\u003e\n\u003cli data-start=\"1264\" data-end=\"1313\"\u003eSpecifically designed for \u003cstrong data-start=\"1292\" data-end=\"1313\"\u003eWella Color Touch\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1314\" data-end=\"1344\"\u003eCreamy, easy-mix consistency\u003c\/li\u003e\n\u003cli data-start=\"1345\" data-end=\"1388\"\u003eSupports vibrant, even colour development\u003c\/li\u003e\n\u003cli data-start=\"1389\" data-end=\"1429\"\u003eHelps maintain hair softness and shine\u003c\/li\u003e\n\u003cli data-start=\"1430\" data-end=\"1481\"\u003eSuitable for bottle or brush-and-bowl application\u003c\/li\u003e\n\u003cli data-start=\"1482\" data-end=\"1555\"\u003eProfessional salon size \u003cstrong data-start=\"1508\" data-end=\"1517\"\u003e500ml\u003c\/strong\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1557\" data-end=\"1572\"\u003eHow to Use:\u003c\/h3\u003e\n\u003cp data-start=\"1573\" data-end=\"1700\"\u003eMix with \u003cstrong data-start=\"1582\" data-end=\"1614\"\u003eWella Color Touch Hair Color\u003c\/strong\u003e according to recommended ratios and apply as directed for optimal colour performance.\u003c\/p\u003e\n\u003ch3 data-start=\"1702\" data-end=\"1716\"\u003eIdeal For:\u003c\/h3\u003e\n\u003cul data-start=\"1717\" data-end=\"1829\"\u003e\n\u003cli data-start=\"1717\" data-end=\"1748\"\u003eDemi-permanent hair colouring\u003c\/li\u003e\n\u003cli data-start=\"1749\" data-end=\"1764\"\u003eGrey blending\u003c\/li\u003e\n\u003cli data-start=\"1765\" data-end=\"1795\"\u003eColour refreshing and toning\u003c\/li\u003e\n\u003cli data-start=\"1796\" data-end=\"1829\"\u003eProfessional salon and home use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834521268568,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Professionals_Color_Touch_Emulsion_4_Percent_500ml_Developer.png?v=1779688379"},{"product_id":"wella-professionals-color-touch-emulsion-4-1000ml","title":"Wella Professionals Color Touch EMULSION 4% 1000ML","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eWella Professionals Color Touch Emulsion 4% is a professional developer \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003especially formulated for use with Wella Color Touch semi-permanent hair colour. Designed to deliver vibrant, long-lasting colour results, this gentle emulsion works perfectly with over 80 fully intermixable Color Touch shades for limitless creative possibilities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe advanced formula provides up to 70% grey coverage while ensuring soft, natural-looking regrowth and beautifully glossy hair. Ideal for salon-quality colour refreshes and tonal enhancements, Color Touch Emulsion allows colour to fade evenly over up to 28 washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing no-drip technology, this professional hair colour developer offers ultra-precise and mess-free application with both bottle and brush \u0026amp; bowl techniques. Its optimised consistency helps colour develop evenly without constant monitoring, making it perfect for professional salon use or at-home colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePackaged in up to 100% recycled materials, Wella Color Touch Emulsion 4% is a more sustainable choice for clients who love changing their hair colour regularly while maintaining healthy-looking shine and condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Professional 4% developer for Wella Color Touch hair colour\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Up to 70% grey coverage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Over 80 intermixable shades available\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Soft, natural regrowth with glossy shine\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Fades beautifully in up to 28 washes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• No-drip formula for precise application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for bottle or brush \u0026amp; bowl use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Packaging made with recycled materials\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834521792856,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Color_Touch_Emulsion_1.9_6_Vol_Developer_1L_Professional_Hair_Care.png?v=1780432433"},{"product_id":"wella-professionals-color-touch-emulsion-1-9-500ml","title":"Wella Professionals Color Touch EMULSION 1.9% 500ML","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGentle cream developer for professional toning \u0026amp; color refresh\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eWella Color Touch Emulsion 1.9% (6 Vol) is a low-strength cream activator specifically formulated for use with Wella Color Touch demi-permanent hair colors. The 1.9% volume (6 Vol) provides gentle, deposit-only coloring – ideal for toning, refreshing faded color, enhancing natural shades, or creating subtle fashion tones without lift.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eLow damage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– No ammonia, no lift, just pure color deposit.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ePerfect consistency\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Cream formula stays in place during application.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eUp to 70% gray coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Natural-looking results.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e1L professional size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Economical for salon or frequent home use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMixing ratio:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e1:2 (color : emulsion). Apply to pre-washed, towel-dried hair. Process for 10–20 minutes depending on desired intensity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834522972504,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella-Color-Touch-Emulsion-1.9-percent-6-vol-developer-500ml.png?v=1780432729"},{"product_id":"wella-professionals-color-touch-emulsion-1-9-1l","title":"Wella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer - 1L","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e \u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003e\u003cstrong\u003eDeposit-Only, No-Lift Formula for Vibrant, Long-Lasting Results\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eAchieve flawless toning, refreshing, and glossing with the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e. This professional 1L size is a salon essential, specifically formulated to work exclusively with\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Color Touch\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003edemi-permanent hair color. Designed as a\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003edeposit only hair developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, the gentle 1.9% volume (approx. 6–7 volume) delivers rich, even color without any lift – making it the perfect choice for clients who want to enhance natural tones, neutralize brassiness, or refresh faded ends without damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eNo Lift, Pure Deposit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– As a true\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eno lift hair developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, it adds tone and depth without lightening the natural base, ideal for dark hair or low-maintenance color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCreamy Emulsion Texture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– The unique\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewella color touch emulsion developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eglides on easily, ensuring zero drips and complete saturation from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGentle 1.9% Formula\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– This\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003elow volume hair developer 1.9\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eminimizes cuticle swelling, preserving hair integrity while sealing color inside for up to 24 washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProfessional 1 Liter Size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Perfect for high-volume salons or colorists who need reliable\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewella 1.9 developer 1 liter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eon hand for multiple services.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eMix the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewella professionals color touch 1.9%\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003ewith any Wella Color Touch shade at a 1:2 ratio (developer to color cream). Apply immediately to clean, towel-dried hair. Process for up to 20 minutes without heat, then rinse. No shampoo needed – simply condition and style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003e⚠️ Note: This\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003edemi permanent emulsion developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eis for deposit-only applications. Do not use with permanent color or lighteners.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eIdeal Applications\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eToning blonde or highlighted hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– cancel yellow or orange hues with precision.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eRoot smudging \u0026amp; shadow roots\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– create seamless, lived-in color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGray blending\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– soften regrowth on up to 50% gray hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eColor refreshing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– revive mid-lengths and ends between full-color services.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGlossing \u0026amp; shine enhancement\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– add mirror-like finish without peroxide damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eWhy Choose Wella Color Touch 1.9% Developer?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eUnlike higher volume developers, the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ecolor touch 1.9 developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eworks gently inside the hair shaft, locking in demi-permanent pigments for multi-dimensional results that fade true to tone. The\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewellaplex\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e-free, acidic pH formula respects the hair’s natural structure, leaving it healthier and shinier after every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eFor stylists seeking a reliable\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003edeposit only emulsion developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer – 1L\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003edelivers consistent, predictable results every time.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eTechnical Specifications\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\"\u003e\n\u003cdiv class=\"ds-scroll-area__gutters\"\u003e\n\u003cdiv class=\"ds-scroll-area__horizontal-gutter\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ds-scroll-area__vertical-gutter\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eAttribute\u003c\/span\u003e\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProduct Name\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eWella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSize\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e1 Liter (33.8 fl oz)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eDeveloper Strength\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e1.9% (6–7 Volume)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCompatible With\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eWella Color Touch Demi-Permanent Color\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMixing Ratio\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e1:2 (Developer:Color)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBest For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eDeposit-only toning, refreshing, glossing, gray blending\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHair Lift\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eZero lift\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eFormulation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eCreamy emulsion, acidic pH\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834523824472,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/purelogyshampo1_1_32101918-3c74-4b71-b2a3-94e93f51adb1.png?v=1772603583"},{"product_id":"wella-professionals-blondorplex-multi-blonde-powder-800g","title":"Wella Professionals Blondor Plex Multi-Blonde Powder 800g | Professional Bond-Building Hair Lightener","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProfessional lightening powder with built-in bond protection\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eWella Professionals BlondorPlex Multi-Blonde Powder is a high-performance, bond-building lightener designed for blonding services – from subtle highlights to dramatic multi-tonal blonde and platinum results. Infused with the BlondorPlex bond-building system, it helps protect the hair fiber during the lightening process, resulting in stronger, healthier-looking blonde hair with less breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey features:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eUp to 9 levels of lift\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Works with 1.9%, 4%, 6%, 9%, or 12% developers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBuilt-in bond protection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Reduces damage without compromising lifting power.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eVersatile application\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Suitable for on-scalp, off-scalp, balayage, highlights, and all-over blonding.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSmooth, creamy consistency\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Easy mixing and application, minimal dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e800g professional size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Ideal for high-volume salons or freelance stylists.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMixing instructions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eMix 1 part powder with 2 parts Wella Professionals developer (cream or liquid). Adjust ratio for consistency if needed. Process according to desired lift level and hair condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBest paired with:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eBlondorPlex Bond Stabilizer and BlondorPlex Sealer for ultimate bond-strengthening system.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834524053848,"sku":null,"price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Professionals_BlondorPlex_Multi-Blonde_Powder_800g_Professional_Hair_Lightener.webp?v=1779274455"},{"product_id":"wella-professionals-blondorplex-multi-blonde-powder-400g","title":"Wella Professionals Blondorplex Multi-Blonde Powder- 400g","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBond-building lightening powder – now in a compact 400g size\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eWella Professionals BlondorPlex Multi-Blonde Powder is a professional-grade lightener with built-in bond protection, allowing stylists to achieve up to 9 levels of lift while maintaining hair integrity. The 400g tub is perfect for stylists who prefer a smaller quantity, lower upfront cost, or want to test the formula before committing to the larger 800g size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eUp to 9 levels of lift\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Works with 1.9% to 12% developers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBlondorPlex bond protection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Minimises damage during lightening.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eVersatile use\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Ideal for highlights, balayage, on\/off-scalp application, and all-over blonding.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSmooth creamy texture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Low-dust formula for easy mixing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e400g professional size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Great for occasional use or sampling.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMixing ratio:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e1:2 (powder to developer) – adjust for desired consistency. For best results, pair with BlondorPlex Bond Stabilizer and Sealer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eIdeal for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eNatural levels 3–9, creating platinum, beige, or cool blonde tones with added protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834526052696,"sku":null,"price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella-BlondorPlex-Multi-Blonde-Power-bond-building-lightener-400g.png?v=1780433153"},{"product_id":"wella-professionals-blondor-soft-blonde-lightening-cream-200g","title":"Wella Professionals Blondor Soft Blonde Lightening Cream- 200g","description":"Wella Professionals Blondor Soft Blonde Lightening Cream delivers up to 7 levels of lift with a gentle, cream-based formula designed for on-scalp application. This versatile lightener works across all blonde techniques while protecting hair with enriched lipids that help prevent moisture loss. The creamy texture ensures controlled, reliable results for a softer blonde finish. Perfect for achieving beautiful lightened hair while maintaining strand integrity.","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834527068504,"sku":null,"price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/BlondorSoftBlondeLighteningCream-200g.png?v=1772604052"},{"product_id":"wella-professionals-blondor-multi-blonde-powder-800g","title":"Wella Professionals Blondor Multi-Blonde Powder Lightener 800g – Up to 7 Levels of Lift","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAchieve flawless, luminous blonde results with the \u003cstrong\u003eWella Professionals Blondor Multi-Blonde Powder Lightener (800g)\u003c\/strong\u003e — the best-selling bleach powder trusted by professional hairdressers worldwide.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEngineered for controlled and reliable lightening with up to 7 levels of lift, this powder works effectively even on pre-colored hair. Whether you're creating balayage, highlights, full bleach, or freehand techniques, this versatile formula delivers consistent, salon-quality results every time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePowered by a Tri-Lightening Complex, the formula ensures effective lightening while anti-yellow molecules reduce unwanted orange and yellow undertones, delivering clear, even blonde results. The creamy, dust-free consistency makes it ideal for all application techniques including foil work. It also contains moisture-retaining lipids to support hair condition throughout the process, and is free from ammonia and odor — making it a more pleasant experience for both stylist and client.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e\u003cspan\u003e All hair types | All bleaching techniques | On-scalp \u0026amp; off-scalp application | Natural \u0026amp; pre-colored hair\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834528346456,"sku":null,"price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella-Professionals-Blondor-Multi-Blonde-Powder-800g-Professional-Lightener.png?v=1779274528"},{"product_id":"wella-professionals-blondor-multi-blonde-powder-400g","title":"Wella Professionals Blondor Multi-Blonde Powder- 400g","description":"\u003cp data-start=\"344\" data-end=\"564\"\u003eCreate beautifully lifted blonde results with \u003cstrong data-start=\"390\" data-end=\"458\"\u003eWella Professionals Blondor Multi-Blonde 7 Powder Lightener 400g\u003c\/strong\u003e, a professional-grade lightening powder designed for reliable, controlled blonding and precision lifting.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"866\"\u003eThis advanced powder lightener delivers \u003cstrong data-start=\"606\" data-end=\"632\"\u003eup to 7 levels of lift\u003c\/strong\u003e, making it ideal for full-head bleaching, highlights, balayage, and creative lightening techniques. Its anti-yellow technology helps minimise unwanted warm tones during the lifting process, promoting cleaner, brighter blonde results.\u003c\/p\u003e\n\u003cp data-start=\"868\" data-end=\"1037\"\u003eThe high-performance formula mixes easily for smooth application and consistent results, while helping maintain optimal hair condition throughout the lightening service.\u003c\/p\u003e\n\u003cp data-start=\"1039\" data-end=\"1230\"\u003eTrusted by salon professionals worldwide, **\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eWella Professionals\u003c\/span\u003e\u003c\/span\u003e Blondor Multi-Blonde 7 provides dependable blonding performance for vibrant, luminous blonde transformations.\u003c\/p\u003e\n\u003ch3 data-start=\"1232\" data-end=\"1249\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"1250\" data-end=\"1545\"\u003e\n\u003cli data-start=\"1250\" data-end=\"1290\"\u003eProfessional \u003cstrong data-start=\"1265\" data-end=\"1290\"\u003epowder hair lightener\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1291\" data-end=\"1328\"\u003eProvides \u003cstrong data-start=\"1302\" data-end=\"1328\"\u003eup to 7 levels of lift\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1329\" data-end=\"1374\"\u003eHelps reduce unwanted yellow and warm tones\u003c\/li\u003e\n\u003cli data-start=\"1375\" data-end=\"1429\"\u003eSuitable for highlights, balayage, and full blonding\u003c\/li\u003e\n\u003cli data-start=\"1430\" data-end=\"1459\"\u003eSmooth, easy-to-mix formula\u003c\/li\u003e\n\u003cli data-start=\"1460\" data-end=\"1506\"\u003eDelivers consistent, reliable blonde results\u003c\/li\u003e\n\u003cli data-start=\"1507\" data-end=\"1545\"\u003eIdeal for salon and professional use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834529132888,"sku":null,"price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Professionals_Blondor_Multi-Blonde_7_Powder_Lightener_400g_Professional_Hair_Bleach.webp?v=1779274547"},{"product_id":"wella-shinefinity-brush-bowl-activator-1000ml-1","title":"Wella Shinefinity Brush \u0026 Bowl Activator-1000ml","description":"Wella Professionals Shinefinity Activator 2% is the essential partner to Shinefinity Zero Lift Colour Glazes. This 1000ml kit includes a precision brush and bowl for flawless application. Featuring a specially formulated pH buffer system, it maintains optimal pH balance throughout the colouring process for consistent, professional results. Mix 1:1 with colour glazes for seamless melts and advanced technique work. Ideal for stylists seeking precision and control in every application.","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834990702936,"sku":null,"price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Shinefinityactivatoe1l.png?v=1772619161"},{"product_id":"wella-shinefinity-bottle-usage-activator-1000ml","title":"Wella Shinefinity Bottle Usage Activator-1000ml","description":"Wella Shinefinity Activator Bottle 2% 1000ml delivers fast, gentle demi-permanent colour without damage or lifting. Formulated without silicone, alcohol, or ammonia, it features an advanced pH buffer system that protects hair integrity throughout development. Pair with Shinefinity Tints to unlock versatile colouring techniques with consistently vibrant, healthy results lasting up to six weeks. Ideal for professional stylists seeking reliable, damage-free colour solutions.","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56835008364888,"sku":null,"price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/shinefinitybottoleusage.png?v=1772619402"},{"product_id":"wella-professionals-welloxon-perfect-pastel-1-9","title":"Wella Professionals Welloxon Perfect Pastel 1.9%","description":"Wella Professionals Welloxon Perfect Pastel is the ideal developer for Wella permanent colours and lighteners. Formulated specifically for pastel shades, this 1.9% volume developer delivers precise colour results with optimal consistency. Features easier and faster mixing for efficient application, superior foil adhesion for controlled processing, and effortless rinsing. The reformulated formula ensures accurate colour development while providing a comfortable experience for both stylist and client. Available in multiple volumes (1.9%, 4%, 6%, 9%, and 12%) to suit all service possibilities.","brand":"Wella Professionals","offers":[{"title":"500 ML","offer_id":56835061416280,"sku":null,"price":14.99,"currency_code":"EUR","in_stock":true},{"title":"1000 ML","offer_id":56835061449048,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/welldoex_pastel_1.9_500ml.png?v=1772619758"},{"product_id":"wella-professionals-welloxon-perfect-4-6-9-12-500ml-and-1000ml","title":"Wella Professionals Welloxon Perfect Creme Developer","description":"\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eAchieve High-Precision Color Results with the Gold Standard of Creme Developers.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eWella Welloxon Perfect\u003c\/b\u003e is globally recognized as the premier developer for professional hair coloring. Specifically reformulated to provide the most accurate color development, its creamy, thick consistency allows for easy mixing and precise application. Whether you are performing a simple root touch-up or a high-lift blonde transformation, Welloxon Perfect ensures a uniform and long-lasting result.\u003c\/p\u003e\n\u003cp data-path-to-node=\"12\"\u003e\u003cb data-path-to-node=\"12\" data-index-in-node=\"0\"\u003eThe Welloxon Perfect Advantage:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"13\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,0,0\"\u003e\u003cb data-path-to-node=\"13,0,0\" data-index-in-node=\"0\"\u003eOptimal Consistency:\u003c\/b\u003e Its thick, stay-put formula is designed for foil work and freehand techniques, preventing dripping or bleeding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,1,0\"\u003e\u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"0\"\u003eExcellent Adhesion:\u003c\/b\u003e Specifically optimized for use with \u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"56\"\u003eKoleston Perfect ME+\u003c\/b\u003e, \u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"78\"\u003eIllumina Color\u003c\/b\u003e, and \u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"98\"\u003eBlondor\u003c\/b\u003eproducts for maximum color adherence.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,2,0\"\u003e\u003cb data-path-to-node=\"13,2,0\" data-index-in-node=\"0\"\u003ePredictable Lifting:\u003c\/b\u003e Lab-tested to provide consistent oxygen release throughout the entire processing time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,0\"\u003e\u003cb data-path-to-node=\"13,3,0\" data-index-in-node=\"0\"\u003eMultiple Strengths for Every Goal:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"13,3,1\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,1,0,0\"\u003e\u003cb data-path-to-node=\"13,3,1,0,0\" data-index-in-node=\"0\"\u003e4% (13 Vol):\u003c\/b\u003e Ideal for tone-on-tone coloring or covering first greys.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,1,1,0\"\u003e\u003cb data-path-to-node=\"13,3,1,1,0\" data-index-in-node=\"0\"\u003e6% (20 Vol):\u003c\/b\u003e The standard for 1 level of lift and 100% grey coverage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,1,2,0\"\u003e\u003cb data-path-to-node=\"13,3,1,2,0\" data-index-in-node=\"0\"\u003e9% (30 Vol):\u003c\/b\u003e Perfect for 2–3 levels of lift and vibrant fashion tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,1,3,0\"\u003e\u003cb data-path-to-node=\"13,3,1,3,0\" data-index-in-node=\"0\"\u003e12% (40 Vol):\u003c\/b\u003e Designed for maximum lift (up to 4–5 levels) with the Special Blonde series.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"14\"\u003e\u003cb data-path-to-node=\"14\" data-index-in-node=\"0\"\u003eAvailable Sizes:\u003c\/b\u003e * \u003cb data-path-to-node=\"14\" data-index-in-node=\"19\"\u003e500ml:\u003c\/b\u003e Perfect for home use or small salons.\u003c\/p\u003e\n\u003cul data-path-to-node=\"15\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,0,0\"\u003e\u003cb data-path-to-node=\"15,0,0\" data-index-in-node=\"0\"\u003e1000ml (1 Litre):\u003c\/b\u003e Best value for high-volume professional salons.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"16\"\u003e\n\u003ch2 data-path-to-node=\"17\"\u003e📋 Mixing \u0026amp; Usage Guide\u003c\/h2\u003e\n\u003cul data-path-to-node=\"18\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,0,0\"\u003e\u003cb data-path-to-node=\"18,0,0\" data-index-in-node=\"0\"\u003eMixing Ratio:\u003c\/b\u003e Generally mixed in a \u003cb data-path-to-node=\"18,0,0\" data-index-in-node=\"35\"\u003e1:1\u003c\/b\u003e or \u003cb data-path-to-node=\"18,0,0\" data-index-in-node=\"42\"\u003e1:2\u003c\/b\u003e ratio depending on the chosen color line (Always refer to the specific Wella color instructions).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,1,0\"\u003e\u003cb data-path-to-node=\"18,1,0\" data-index-in-node=\"0\"\u003eSafety:\u003c\/b\u003e Wear suitable professional gloves. Avoid contact with eyes. Keep in a cool, dark place.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"Welloxon Perfect 4% 1000ml","offer_id":56835109945688,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 4% 500ml","offer_id":56835109978456,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 6% 1000ml","offer_id":56835110011224,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 6% 500ml","offer_id":56835110043992,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 9% 1000ml","offer_id":56835110076760,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 9% 500ml","offer_id":56835110109528,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 12% 1000ml","offer_id":56835110142296,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect 12% 500ml","offer_id":56835110175064,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Welloxon_Perfect_Developer_4_13_Vol_500ml_1000ml.webp?v=1779274945"},{"product_id":"wella-professionals-color-fresh-mask-150ml-1","title":"Wella Professionals Color Fresh Mask 150ml – Temporary Hair Color Depositing Mask for Shine, Hydration \u0026 Vibrant Tone Refresh","description":"\u003ch2 data-start=\"333\" data-end=\"362\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp data-start=\"363\" data-end=\"727\"\u003eEnhance your hair color instantly with the \u003cstrong data-start=\"406\" data-end=\"452\"\u003eWella Professionals Colour Fresh Mask 150ml\u003c\/strong\u003e, a nourishing, zero-damage color-depositing treatment designed to refresh, tone, and revive your hair in just 10 minutes. This professional-quality mask combines rich conditioning ingredients with temporary pigments to deliver vibrant color while deeply hydrating your hair.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"985\"\u003eIdeal for maintaining salon color between visits, this mask fades gradually and evenly, leaving your hair feeling soft, smooth, and full of shine. Its gentle, ammonia-free and silicone-free formula makes it suitable for frequent use without causing damage.\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1156\"\u003eWhether you want to boost your existing shade, neutralize unwanted tones, or experiment with a new look, Wella Color Fresh Mask offers a quick and easy solution at home.\u003c\/p\u003e\n\u003ch3 data-start=\"1158\" data-end=\"1177\"\u003e✨ Key Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"1178\" data-end=\"1386\"\u003e\n\u003cli data-start=\"1178\" data-end=\"1225\"\u003eInstantly refreshes and enhances hair color\u003c\/li\u003e\n\u003cli data-start=\"1226\" data-end=\"1277\"\u003eDeep conditioning formula for smooth, soft hair\u003c\/li\u003e\n\u003cli data-start=\"1278\" data-end=\"1318\"\u003eTemporary color that fades naturally\u003c\/li\u003e\n\u003cli data-start=\"1319\" data-end=\"1354\"\u003eFree from ammonia and silicones\u003c\/li\u003e\n\u003cli data-start=\"1355\" data-end=\"1386\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1388\" data-end=\"1406\"\u003e💡 How to Use:\u003c\/h3\u003e\n\u003cp data-start=\"1407\" data-end=\"1523\"\u003eApply generously to clean, towel-dried hair. Leave on for up to 10 minutes, then rinse thoroughly. Style as desired.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Pearl Blonde","offer_id":56887594385752,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Lilac Frost","offer_id":56887594418520,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Caramel Glaze","offer_id":56887594451288,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Golden Gloss","offer_id":56887594484056,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Chocolate Touch","offer_id":56887594516824,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Cool Espresso","offer_id":56887594549592,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Copper Glow","offer_id":56887594582360,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Pink Blush","offer_id":56887594615128,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Peach Blush","offer_id":56887594647896,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Rose Blaze","offer_id":56887594680664,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Pink","offer_id":56887594713432,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Red","offer_id":56887594746200,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Mint","offer_id":56887594778968,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Blue","offer_id":56887594811736,"sku":null,"price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Professionals_Color_Fresh_Mask_150ml.webp?v=1781023046"},{"product_id":"wella-color-charm-permanent-toner-42ml","title":"Wella Color Charm Permanent Toner 42ml – T18 Lightest Ash Blonde Hair Toner | UK \u0026 Ireland","description":"\u003cp\u003eAchieve salon-quality blonde results at home with Wella Color Charm Permanent Toner 42ml. Designed to neutralise unwanted yellow, orange and brassy tones, this professional permanent hair toner creates beautifully balanced blonde shades with exceptional shine and long-lasting results.\u003c\/p\u003e\n\u003cp\u003eWhether you want an icy platinum blonde, cool ash blonde, pearl blonde or beige blonde finish, Wella Color Charm Toners help customise your perfect blonde look while improving colour consistency from root to tip.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Wella Color Charm Permanent Toner?\u003c\/h2\u003e\n\u003cp\u003eWella Color Charm is trusted by professional hairdressers worldwide for its reliable toning performance and predictable colour results. The advanced formula helps eliminate brassiness after bleaching while delivering smooth, vibrant and even-toned blonde hair.\u003c\/p\u003e\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\u003ch5\u003e✔ Neutralises yellow and brassy tones\u003c\/h5\u003e\n\u003ch5\u003e✔ Creates cool, ash, pearl and beige blonde shades\u003c\/h5\u003e\n\u003ch5\u003e✔ Long-lasting permanent toning results\u003c\/h5\u003e\n\u003ch5\u003e✔ Enhances shine and colour vibrancy\u003c\/h5\u003e\n\u003ch5\u003e✔ Suitable for pre-lightened and blonde hair\u003c\/h5\u003e\n\u003ch5\u003e✔ Professional salon-quality formula\u003c\/h5\u003e\n\u003ch5\u003e✔ Easy mixing and application\u003c\/h5\u003e\n\u003ch5\u003e✔ Available in multiple shades\u003c\/h5\u003e\n\u003cp\u003eAvailable Shades\u003c\/p\u003e\n\u003ch4\u003eChoose the perfect toner shade for your desired blonde result:\u003c\/h4\u003e\n\u003cp\u003e•⁠  ⁠T10 Pale Blonde\u003cbr\u003e•⁠  ⁠T11 Lightest Beige Blonde\u003cbr\u003e•⁠  ⁠T14 Pale Ash Blonde\u003cbr\u003e•⁠  ⁠T18 Lightest Ash Blonde\u003cbr\u003e•⁠  ⁠T27 Medium Beige Blonde\u003cbr\u003e•⁠  ⁠T28 Natural Blonde\u003cbr\u003e•⁠  ⁠T35 Beige Blonde\u003cbr\u003e•⁠  ⁠T86 Radiant Lilac\u003cbr\u003e•⁠  ⁠T81 Intense Ash Blonde\u003cbr\u003e•⁠  ⁠T15 Pale Beige Blonde\u003cbr\u003e•⁠  ⁠T19 Pearlescent Blonde\u003c\/p\u003e\n\u003cp\u003eEach toner is formulated to target specific underlying pigments and create customised blonde finishes.\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e•⁠  ⁠Bleached hair\u003cbr\u003e•⁠  ⁠Highlighted hair\u003cbr\u003e•⁠  ⁠Blonde hair maintenance\u003cbr\u003e•⁠  ⁠Removing brassiness\u003cbr\u003e•⁠  ⁠Correcting yellow tones\u003cbr\u003e•⁠  ⁠Creating cool blonde shades\u003cbr\u003e•⁠  ⁠Platinum blonde transformations\u003cbr\u003e•⁠  ⁠Professional salon use\u003cbr\u003e•⁠  ⁠Home hair colouring\u003c\/p\u003e\n\u003cp\u003eHow To Use\u003c\/p\u003e\n\u003cp\u003e1.⁠ ⁠Pre-lighten hair to the recommended level.\u003cbr\u003e2.⁠ ⁠Mix Wella Color Charm Toner with the appropriate developer according to manufacturer instructions.\u003cbr\u003e3.⁠ ⁠Apply evenly to towel-dried hair.\u003cbr\u003e4.⁠ ⁠Process as directed while monitoring colour development.\u003cbr\u003e5.⁠ ⁠Rinse thoroughly and condition.\u003c\/p\u003e\n\u003cp\u003eAlways perform a strand test before full application.\u003c\/p\u003e\n\u003cp\u003eProfessional Blonde Toning Results\u003c\/p\u003e\n\u003cp\u003eWella Color Charm Toners are specifically formulated to refine blonde hair colour and create cleaner, brighter and more natural-looking results. Whether you are aiming for an icy platinum finish or a soft beige blonde tone, these toners provide excellent colour correction and lasting performance.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5\u003eWhat does Wella T18 do?\u003c\/h5\u003e\n\u003cp\u003eT18 Lightest Ash Blonde helps neutralise strong yellow and gold tones to create a cooler, platinum blonde result.\u003c\/p\u003e\n\u003ch5\u003eWhich Wella toner is best for orange hair?\u003c\/h5\u003e\n\u003cp\u003eT14 Pale Ash Blonde is commonly used to counteract orange and brassy tones on properly lightened hair.\u003c\/p\u003e\n\u003ch5\u003eCan I use Wella toner after bleaching?\u003c\/h5\u003e\n\u003cp\u003eYes. Wella Color Charm Toners are designed to be used on pre-lightened hair after the bleaching process.\u003c\/p\u003e\n\u003ch5\u003eHow long does Wella toner last?\u003c\/h5\u003e\n\u003cp\u003eResults vary depending on hair condition, maintenance routine and washing frequency, but permanent toners typically provide longer-lasting results than semi-permanent alternatives.\u003c\/p\u003e\n\u003cp\u003eProduct Details\u003c\/p\u003e\n\u003cp\u003eBrand: Wella Professionals\u003c\/p\u003e\n\u003cp\u003eProduct Type: Permanent Hair Toner\u003c\/p\u003e\n\u003cp\u003eSize: 42ml\u003c\/p\u003e\n\u003cp\u003eHair Type: Blonde \u0026amp; Pre-Lightened Hair\u003c\/p\u003e\n\u003cp\u003eApplication: Professional \u0026amp; Home Use\u003c\/p\u003e\n\u003cp\u003eCountry of Manufacture: USA\u003c\/p\u003e\n\u003cp\u003eShop Wella Color Charm Permanent Toner 42ml today and achieve professional blonde hair colour results with trusted salon-quality performance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"T18- Lightest Ash Blonde","offer_id":57066873422168,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T11- Lightest Beige Blonde","offer_id":57066873323864,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T14- Pale Ash Blonde","offer_id":57066873356632,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T15- Pale Beige Blonde","offer_id":57066873389400,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T10- Pale Blonde","offer_id":57066873291096,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T27- Medium Beige Blonde","offer_id":57066873454936,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T28- Natural Blonde","offer_id":57066873487704,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T05- Pale Rose Blonde","offer_id":57265737072984,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T30- Sheer Golden Blonde","offer_id":57265737105752,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T35- Beige Blonde","offer_id":57265737138520,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"T81- Intense Ash Blonde","offer_id":57265737171288,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Color_Charm_Toner_T18_Lightest_Ash_Blonde_42ml_Professional_Hair_Toner.webp?v=1780516342"},{"product_id":"wella-professional-color-touch-hair-color-60ml","title":"Wella Professional Color Touch Hair Color- 60ml","description":"\u003ch2 data-start=\"109\" data-end=\"135\" data-section-id=\"1nenz2g\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"112\" data-end=\"135\"\u003eProduct Description\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"137\" data-end=\"360\"\u003eAchieve vibrant, glossy colour with \u003cstrong data-start=\"173\" data-end=\"226\"\u003eWella Professionals Color Touch Hair Color (60ml)\u003c\/strong\u003e — a premium \u003cstrong data-start=\"239\" data-end=\"271\"\u003eammonia-free, demi-permanent\u003c\/strong\u003e hair colour designed to enhance tone, shine, and depth without compromising hair health.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"696\"\u003eFormulated with advanced \u003cstrong data-start=\"387\" data-end=\"410\"\u003eLight²Color Complex\u003c\/strong\u003e, this professional-grade colour delivers rich, multi-dimensional results while maintaining the hair’s natural moisture balance. Ideal for refreshing existing colour, blending first greys, or experimenting with new shades, Color Touch offers a gentle yet effective colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"698\" data-end=\"808\"\u003eThe creamy consistency ensures smooth, even application, leaving hair feeling soft, radiant, and full of life.\u003c\/p\u003e\n\u003chr data-start=\"810\" data-end=\"813\"\u003e\n\u003ch2 data-start=\"815\" data-end=\"834\" data-section-id=\"1xk5jli\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"818\" data-end=\"834\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"835\" data-end=\"1153\"\u003e\n\u003cli data-start=\"835\" data-end=\"894\" data-section-id=\"tpkxb3\"\u003e\n\u003cstrong data-start=\"837\" data-end=\"861\"\u003eAmmonia-free formula\u003c\/strong\u003e for a gentle colouring process\u003c\/li\u003e\n\u003cli data-start=\"895\" data-end=\"935\" data-section-id=\"wd0bkh\"\u003eProvides \u003cstrong data-start=\"906\" data-end=\"933\"\u003eup to 50% grey coverage\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"936\" data-end=\"979\" data-section-id=\"1f91dhk\"\u003eEnhances \u003cstrong data-start=\"947\" data-end=\"977\"\u003enatural shine and vibrancy\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1033\" data-section-id=\"12ok4l6\"\u003eLeaves hair \u003cstrong data-start=\"994\" data-end=\"1031\"\u003esoft, smooth, and healthy-looking\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1098\" data-section-id=\"1hypxn6\"\u003eWide range of \u003cstrong data-start=\"1050\" data-end=\"1073\"\u003eintermixable shades\u003c\/strong\u003e for customised results\u003c\/li\u003e\n\u003cli data-start=\"1099\" data-end=\"1153\" data-section-id=\"v3prjc\"\u003eLong-lasting colour that gradually fades naturally\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1155\" data-end=\"1158\"\u003e\n\u003ch2 data-start=\"1160\" data-end=\"1177\" data-section-id=\"7a14tp\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1177\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1178\" data-end=\"1326\"\u003eMix with the appropriate Color Touch Emulsion and apply evenly to clean, towel-dried hair. Develop according to instructions, then rinse thoroughly.\u003c\/p\u003e\n\u003chr data-start=\"1328\" data-end=\"1331\"\u003e\n\u003ch2 data-start=\"1333\" data-end=\"1349\" data-section-id=\"pa3d6j\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1336\" data-end=\"1349\"\u003eIdeal For\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1350\" data-end=\"1523\"\u003e\n\u003cli data-start=\"1350\" data-end=\"1377\" data-section-id=\"awwohr\"\u003eRefreshing faded colour\u003c\/li\u003e\n\u003cli data-start=\"1378\" data-end=\"1415\" data-section-id=\"1hyu8l6\"\u003eToning and enhancing natural hair\u003c\/li\u003e\n\u003cli data-start=\"1416\" data-end=\"1470\" data-section-id=\"1y03iei\"\u003eClients seeking a \u003cstrong data-start=\"1436\" data-end=\"1468\"\u003elow-commitment colour option\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1471\" data-end=\"1523\" data-section-id=\"1vxylkl\"\u003eProfessional salon use or experienced home users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1525\" data-end=\"1528\"\u003e\n\u003ch2 data-start=\"1530\" data-end=\"1541\" data-section-id=\"1wew09s\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1541\"\u003eSize\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1542\" data-end=\"1551\"\u003e60ml tube\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"2\/0- Black","offer_id":57132162154840,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"2\/8- Black Pearl","offer_id":57132162187608,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"3\/0- Dark Brown","offer_id":57132162220376,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"3\/66- Dark Brown Violet Intensive","offer_id":57132162253144,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"4\/0- Medium brown","offer_id":57132162285912,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true},{"title":"4\/71- Medium Brown Brown Ash","offer_id":57132162318680,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/haircolourtouch1.png?v=1776491342"},{"product_id":"wella-professionals-ultimate-repair-miracle-hair-rescue-95ml-bond-repair-treatment","title":"Wella Professionals Ultimate Repair Miracle Hair Rescue 95ml – Bond Repair Treatment","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eTransform your damaged, brittle hair with\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Professionals Ultimate Repair Miracle Hair Rescue (95ml)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– the intensive, leave-in bond repair treatment that delivers visible results from the very first use. Formulated with Wella’s advanced\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eAlpha-Hydroxy Acid (AHA)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSilk Proteins\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, this professional-grade serum instantly penetrates the hair fiber to rebuild broken bonds, seal split ends, and restore natural elasticity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eUnlike standard conditioners, the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMiracle Hair Rescue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eworks as a daily rescue remedy for over-processed, heat-damaged, or chemically treated hair. Whether you struggle with breakage from coloring, bleaching, or excessive styling, this lightweight, non-greasy formula provides up to 92% less breakage* and immediate smoothness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBond Repair Technology:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eRe-links broken disulfide bonds inside the hair cortex.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e95ml Professional Size:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003ePerfect for home use or salon resale.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHeat Protection:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eShields hair up to 230°C\/450°F.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eFrizz Control:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eProvides 72 hours of humidity resistance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eZero Build-up:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eSilicone-free, weightless finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eApply 1-2 pumps to towel-dried hair from mid-lengths to ends. Do not rinse. Style as usual. For extreme damage, layer under your favorite mask.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":57412326031704,"sku":null,"price":58.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/wella-professionals-ultimate-repair-miracle-hair-rescue-95ml-tube.jpg?v=1780315488"},{"product_id":"wella-eimi-dynamic-fix-500ml-strong-hold-hairspray","title":"Wella EIMI Dynamic Fix 500ml – Strong Hold Hairspray","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eAchieve salon-perfect styles that last all day with\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Professionals EIMI Dynamic Fix (500ml)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– the ultimate strong hold hairspray designed for flexible control and natural movement. Part of the iconic EIMI styling range, this professional-grade formula delivers a reliable, non-sticky finish without flaking or residue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eWhether you need to lock in curls, tame flyaways, or add volume to fine hair,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eDynamic Fix\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eprovides a powerful yet workable hold that resists humidity and frizz for up to 24 hours. Unlike traditional aerosol sprays, this 500ml size offers exceptional value for daily use in salons or at home. The fast-drying formula allows for layering – spray between sections for maximum volume, or mist over finished styles for a firm, touchable shield.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eStrong, Flexible Hold:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eKeeps styles intact while allowing natural movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eAnti-Humidity Shield:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003ePrevents frizz and droop in damp weather.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eFast-Drying \u0026amp; Invisible:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eNo white residue or sticky feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProfessional 500ml Size:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eLong-lasting, ideal for heavy use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHeat Protection:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eProvides thermal protection up to 200°C (when used before hot tools).\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eShake well. Hold 20-30cm away from dry, styled hair. Spray evenly for all-over hold, or target specific sections for extra control. For added volume, lift hair and spray at the roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cem\u003e\u003cspan class=\"\"\u003eIdeal for all hair types – fine, thick, curly, or straight.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":57412336714072,"sku":null,"price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/wella-professionals-eimi-dynamic-fix-500ml-hairspray.jpg?v=1780315889"},{"product_id":"wella-professionals-welloxon-perfect-developer-20-vol-6-30-vol-9-60ml-hair-color-developer","title":"Wella Professionals Welloxon Perfect Developer 20 Vol 6% \u0026 30 Vol 9% 60ml Hair Color Developer","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAchieve professional salon-quality hair colour results with\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e Wella Professionals Welloxon Perfect Developer.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e Specially formulated to work perfectly with Wella permanent and semi-permanent hair colour ranges, this creamy developer ensures smooth mixing, even colour distribution, and reliable results every time. Available in 20 Vol 6% and 30 Vol 9% strengths, it helps deliver vibrant, long-lasting colour with optimal grey coverage and lift. The convenient 60ml size is ideal for single applications, touch-ups, or professional salon use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Professional-quality hair colour developer\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Smooth creamy consistency for easy application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Delivers even and reliable colour results\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal for grey coverage and colour lifting\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Compatible with Wella hair colour products\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Available in 20 Vol 6% and 30 Vol 9% strengths\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Compact 60ml size for easy use\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Welloxon Perfect Developer 20 Vol 6%","offer_id":57435999011160,"sku":null,"price":3.99,"currency_code":"EUR","in_stock":true},{"title":"Welloxon Perfect Developer 30 Vol 9%","offer_id":57435999043928,"sku":null,"price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Professionals_Welloxon_Perfect_Developer_20_Vol_6_Percent_60ml.webp?v=1780511899"},{"product_id":"wella-colour-charm-t18-permanent-toner-42ml-lightest-ash-blonde-hair-toner","title":"Wella Colour Charm T18 Permanent Toner 42ml – Lightest Ash Blonde Hair Toner","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWella Colour Charm T18 Permanent Toner 42ml is one of the most popular professional hair toners for achieving cool, icy blonde results while neutralizing unwanted yellow and brassy tones. Trusted by salon professionals worldwide, \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eWella T18 Lightest Ash Blonde toner helps create bright platinum blonde shades with a smooth ash finish.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"597\" data-start=\"161\"\u003eWella Color Charm T18 Lightest Ash Blonde is a professional liquid toner designed to eliminate yellow and brassy tones from pre-lightened blonde hair. Its violet-based formula helps create cool, icy blonde, platinum blonde, and ash blonde results while leaving hair looking brighter and more refined. T18 is best used on hair that has been lifted to a pale yellow (Level 9–10 blonde) before toning. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"884\" data-start=\"599\"\u003eFeaturing Wella's Liquifuse Technology™, the formula penetrates the hair shaft for even colour deposit and fade-resistant results. It is one of the most popular toners used by professional stylists and home users seeking clean, cool blonde shades.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-end=\"902\" data-start=\"886\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-end=\"1191\" data-start=\"903\"\u003e\n\u003cli data-section-id=\"9p3ytx\" data-end=\"940\" data-start=\"903\"\u003eNeutralises yellow and brassy tones\u003c\/li\u003e\n\u003cli data-section-id=\"htedjz\" data-end=\"986\" data-start=\"941\"\u003eCreates icy platinum and ash blonde results\u003c\/li\u003e\n\u003cli data-section-id=\"susa6h\" data-end=\"1035\" data-start=\"987\"\u003eIdeal for pre-lightened Level 9–10 blonde hair\u003c\/li\u003e\n\u003cli data-section-id=\"1inj5b1\" data-end=\"1078\" data-start=\"1036\"\u003eEasy liquid formula for even application\u003c\/li\u003e\n\u003cli data-section-id=\"1ojefnf\" data-end=\"1116\" data-start=\"1079\"\u003eLong-lasting, fade-resistant colour\u003c\/li\u003e\n\u003cli data-section-id=\"1f597yz\" data-end=\"1191\" data-start=\"1117\"\u003eProfessional salon-quality results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eHow to Use\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col data-end=\"1487\" data-start=\"1208\"\u003e\n\u003cli data-section-id=\"1tjakij\" data-end=\"1248\" data-start=\"1208\"\u003eLighten hair to a pale yellow blonde.\u003c\/li\u003e\n\u003cli data-section-id=\"1w02ral\" data-end=\"1332\" data-start=\"1249\"\u003eMix 1 part Wella T18 with 2 parts Wella Colour Charm Developer (10 or 20 Volume).\u003c\/li\u003e\n\u003cli data-section-id=\"18n57od\" data-end=\"1362\" data-start=\"1333\"\u003eApply to towel-dried hair.\u003c\/li\u003e\n\u003cli data-section-id=\"ilp5yc\" data-end=\"1414\" data-start=\"1363\"\u003eLeave for up to 30 minutes, checking frequently.\u003c\/li\u003e\n\u003cli data-section-id=\"1obfswn\" data-end=\"1487\" data-start=\"1415\"\u003eRinse thoroughly and condition.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlways perform a strand test before full application for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhy Professionals Love Wella Color Charm T18\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSalon professionals trust Wella Color Charm T18 because it delivers consistent blonde toning results while effectively removing unwanted warm tones. The formula is widely used for platinum blonde transformations, balayage toning, highlights, and bleach correction services.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts ability to create cool ash blonde finishes without excessive damage makes it a top choice in professional hair salons. Wella T18 is also popular because it works well with many blonde hair techniques including bleaching, root touch-ups, and blonde refreshing treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eBest Hair Types for Wella T18\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\u003cspan\u003eWella Color Charm T18 is best suited for:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eBleached blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePale yellow hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePlatinum blonde transformations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHighlighted hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBalayage hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally light blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair needing brass correction\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis toner is not recommended for dark brown or black hair unless properly lightened beforehand.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eFAQ\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWhat does Wella T18 toner do?\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e Wella T18 toner neutralizes yellow and brassy tones to create cool ash blonde and icy blonde hair results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1946\" data-start=\"1790\"\u003e\u003cstrong data-end=\"1817\" data-start=\"1790\"\u003eWhat does Wella T18 do?\u003c\/strong\u003e\u003cbr data-end=\"1820\" data-start=\"1817\"\u003eIt neutralises yellow and brassy tones to create a cooler ash or platinum blonde finish. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2116\" data-start=\"1948\"\u003e\u003cstrong data-end=\"1980\" data-start=\"1948\"\u003eWill T18 remove orange hair?\u003c\/strong\u003e\u003cbr data-end=\"1983\" data-start=\"1980\"\u003eNot usually. T18 is designed for pale yellow blonde hair and is less effective on orange tones. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2284\" data-start=\"2118\"\u003e\u003cstrong data-end=\"2156\" data-start=\"2118\"\u003eCan I use T18 on dark blonde hair?\u003c\/strong\u003e\u003cbr data-end=\"2159\" data-start=\"2156\"\u003eFor best results, hair should be pre-lightened to Level 9–10 blonde before application\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eCan I use Wella T18 on orange hair?\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e Wella T18 works best on pale yellow hair. Orange hair may require additional lightening before toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e \u003cstrong\u003eHow long does Wella T18 last?\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e Results typically last around 4–6 weeks depending on hair care routine and washing frequency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eIs Wella T18 permanent or semi-permanent?\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eWella Color Charm T18 is a permanent liquid toner designed for long-lasting blonde toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003cstrong\u003eCan I use Wella T18 at home?\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eYes, many users apply Wella T18 at home, but following instructions carefully is important for best results.\u003c\/span\u003e\u003c\/p\u003e","brand":"COLORCHARM","offers":[{"title":"Default Title","offer_id":57474072510808,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Wella_Color_Charm_Toner_T18_Lightest_Ash_Blonde_42ml_Professional_Hair_Toner.webp?v=1780516342"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/collections\/Wella_logo.jpg?v=1780917422","url":"https:\/\/www.beautymaxpro.com\/collections\/wella-professional.oembed?page=3","provider":"Beauty Max Pro","version":"1.0","type":"link"}