{"product_id":"kerastase-genesis-serum-anti-chute-fortifiant-90ml","title":"Kérastase Genesis Serum Anti-Chute Fortifiant 90ml – Anti Hair-Fall Fortifying Scalp Serum","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKérastase Genesis Serum Anti-Chute Fortifiant 90ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a daily leave-in scalp serum created for weakened hair that is prone to falling due to breakage. The lightweight treatment is designed to become part of a consistent morning or evening routine, with application directly to the dry or towel-dried scalp using the precision pipette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts formula combines \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAminexil, caffeine and ginger root extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to support a stronger-feeling, more resilient hair routine. Kérastase states that Aminexil helps hair anchor more securely, while caffeine is used for its scalp micro-circulation-supporting properties and ginger root helps protect against everyday external aggressors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply the serum once daily, massage gently into the scalp and leave it in. No rinsing is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eKérastase Genesis Serum Anti-Chute Fortifiant 90ml\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eDaily Fortifying Scalp Care for Weakened Hair\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHair can become more vulnerable to breakage when it is exposed to repeated brushing, styling, heat, environmental stress and everyday mechanical tension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKérastase Genesis Serum Anti-Chute Fortifiant 90ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is designed specifically for a hair routine where the concern is weakened hair that is prone to falling because of breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInstead of being a conventional styling product applied only to the lengths, this serum belongs to the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003escalp-care stage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e of a haircare routine. Its application is targeted directly at the scalp, section by section, so the product can become a consistent part of your daily regimen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe formula contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAminexil, caffeine and ginger root extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with Kérastase positioning these ingredients around hair anchoring, scalp micro-circulation support and protection against everyday external aggressors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePRODUCT SUMMARY:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A daily, leave-in fortifying scalp serum for weakened hair prone to falling due to breakage. 90ml bottle with precision pipette application.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eWhat Is Kérastase Genesis Serum Anti-Chute Fortifiant?\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase Genesis Serum Anti-Chute Fortifiant is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edaily scalp serum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e from the Genesis haircare range.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is intended for people who notice that their hair is becoming more vulnerable to breakage or who want to strengthen their haircare routine around resilience and reduced breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe product is different from a conventional conditioner or hair oil because it is:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eApplied directly to the scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for daily use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave-in\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApplied with a pipette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsed on dry or towel-dried hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned as part of a longer-term haircare routine\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase recommends using the serum once per day, either in the morning or before going to bed, for a six-week period.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eWhat Does Genesis Serum Do?\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe main purpose of the serum is to support \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eweakened hair that is prone to falling due to breakage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis distinction matters.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHair appearing in a brush, on clothing or around the shower does not automatically mean that the underlying cause is the same for everyone. Hair can be affected by mechanical breakage, styling practices, environmental factors and other causes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGenesis is positioned specifically around the relationship between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehair resilience, breakage and hair fall\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase reports that its Genesis Anti Hair-Fall Fortifying Serum reduced hair fall due to breakage by up to 84% in a particular brushing-test comparison and reported increased fibre strength and resilience in its clinical\/instrumental testing. These are manufacturer testing claims and should not be interpreted as a guarantee for every user.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h1\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eBenefit\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eProduct role\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDaily scalp care\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eDesigned for consistent once-daily application\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eFortifying routine\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSupports care of weakened hair\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eBreakage-focused\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eDeveloped for hair fall associated with breakage\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eHair anchoring support\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eAminexil is used to support stronger anchoring\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eScalp care\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eCaffeine contributes to the formula's scalp-care positioning\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eExternal protection\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eGinger root extract helps protect against everyday external aggressors\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eLeave-in format\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eNo rinsing required\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003ePrecision application\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003ePipette allows section-by-section scalp application\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003e90ml size\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable for a structured treatment routine\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe key ingredient functions above reflect the manufacturer's current product information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eHow Does the Formula Work?\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eAminexil\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAminexil is one of the central active ingredients highlighted by Kérastase for Genesis.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIn the formula, it is identified as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDiaminopyrimidine Oxide\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e in the ingredient declaration. Kérastase describes Aminexil as helping hair anchor more securely to the scalp and helping prevent collagen from hardening around the hair follicle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor ecommerce purposes, the safest description is therefore:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAminexil supports hair anchoring as part of the Genesis fortifying system.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvoid turning this cosmetic claim into a medical claim about treating alopecia, permanent hair loss or follicular disease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eCaffeine\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCaffeine is another highlighted ingredient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase states that caffeine helps improve scalp micro-circulation because of its stimulating properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis makes caffeine relevant to the product's scalp-care positioning, but it should not be presented as a medical treatment for a scalp or hair-loss disorder.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eGinger Root Extract\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe formula contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eZingiber Officinale Root Extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, commonly known as ginger root extract.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase describes ginger root extract as helping protect against everyday external aggressors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWithin the Genesis routine, it complements the other highlighted ingredients to create a daily fortifying approach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eWhat About Edelweiss Native Cells?\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSome Genesis marketing materials and older product descriptions may refer to Edelweiss Native Cells as part of the Genesis concept.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHowever, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecurrent ingredient list published for this specific 90ml serum does not list an Edelweiss extract under that name\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor a technically accurate ecommerce product page, do not state that Edelweiss Native Cells are physically present in the current formula unless your current product packaging confirms it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is particularly important for Google Shopping, product structured data and AI search because inaccurate ingredient information can undermine product-page trust.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eWho Is Kérastase Genesis Serum For?\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe serum is intended for people whose hair is:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWeakened\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProne to breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMore fragile during brushing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSubject to regular mechanical stress\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIn need of a fortifying scalp-care routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLooking for a daily leave-in treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt may be particularly useful for people who regularly:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBrush long hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse heated styling tools\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTie their hair frequently\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColour or chemically treat their hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear styles that create mechanical tension\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExperience visible breakage along the lengths\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eSuitable Hair Types\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGenesis Serum is designed around weakened hair rather than one particular curl pattern.\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eHair type\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eSuitability\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eApplication approach\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eFine\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUse the recommended pipette dosage directly on the scalp\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eMedium\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eApply section by section\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eThick\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eDivide the scalp into additional sections if necessary\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eStraight\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eApply directly to dry or towel-dried scalp\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eWavy\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSeparate hair into sections to reach the scalp\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eCurly\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eWork carefully between sections without disturbing the curl pattern\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eCoily\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUse sectioning to distribute product accurately\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eLong\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSection hair carefully to reach the scalp\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eShort\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSuitable\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eApply directly to the scalp using the pipette\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe manufacturer's directions specify application to dry or towel-dried scalp rather than limiting the product to a particular hair texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eSuitable Hair Colours\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe serum can be incorporated into routines for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrunette hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlack hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGrey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHighlighted hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBalayage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is important to distinguish between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehair colour compatibility\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecolour protection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGenesis Serum is primarily a fortifying scalp treatment. It should not automatically be described as a dedicated colour-preserving product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eSuitable Scalp Types\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe product is designed for direct scalp application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt may fit into routines for people who want a daily scalp treatment while caring for weakened hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHowever, it is not appropriate to make unsupported claims that the serum treats:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eScalp disease\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAlopecia\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHormonal hair loss\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGenetic hair loss\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMedical hair loss\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSevere scalp inflammation\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf hair loss is sudden, severe, persistent or accompanied by scalp symptoms, professional medical advice is more appropriate than relying solely on a cosmetic product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eSuitable Use Cases\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eEveryday Breakage Management\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf brushing causes frequent breakage, Genesis can form part of a broader strengthening routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHeat-Styled Hair\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePeople who regularly blow-dry, straighten or curl their hair may use a dedicated scalp-care product alongside appropriate thermal protection for the lengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eLong Hair\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLonger hair can experience considerable mechanical stress during brushing and styling. A consistent fortifying routine can therefore be particularly relevant.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eChemically Treated Hair\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBleached, coloured or chemically processed hair can require additional attention to fibre resilience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGenesis serum can be combined with suitable cleansing, conditioning and treatment products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eHow to Use Kérastase Genesis Serum\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCorrect application is important because this is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003escalp serum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, not a conventional product for coating the hair lengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eStep-by-Step Application\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eStep 1 — Prepare the scalp\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse the serum on a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edry or towel-dried scalp\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 2 — Section the hair\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreate several sections so the scalp can be accessed easily.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 3 — Measure one dose\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne dose corresponds to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eone pipette filled to the marked line\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 4 — Apply to the scalp\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply the recommended number of doses section by section.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase's current guidance gives \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3–4 doses depending on hair thickness\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 5 — Massage gently\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse your fingertips to distribute the serum over the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 6 — Do not rinse\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe serum is a leave-in treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 7 — Continue your routine\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStyle your hair as normal once the product has been distributed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eRecommended Daily Dosage\u003c\/span\u003e\u003c\/h1\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eHair characteristic\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eRecommended approach\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eStart within the manufacturer's 3-dose guidance\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eMedium hair\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUse the appropriate 3–4 dose range\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUse up to 4 doses as directed\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eVery dense hair\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSection carefully so the serum reaches the scalp evenly\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe official guidance states \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3–4 doses\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with the quantity adjusted according to hair thickness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDo not assume that increasing the quantity will accelerate results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eWhen Should You Apply It?\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase recommends applying the serum \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eonce daily\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, either:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIn the morning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBefore going to bed\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe recommended Genesis regimen is used over a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esix-week period\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eChoose whichever time makes daily consistency easiest.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMorning routine\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCleanse → condition → towel dry → Genesis scalp serum → style\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eEvening routine\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDry scalp → section → Genesis serum → massage → leave in overnight\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThere is no need to rinse the product after application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eIs There a Mixing Guide?\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eNo.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase Genesis Serum Anti-Chute Fortifiant is a ready-to-use cosmetic scalp treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDo not dilute it with:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWater\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShampoo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConditioner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEssential oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther scalp treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUsing it in its supplied form makes it easier to follow the manufacturer's intended application method.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eProcessing Time\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThere is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eno rinse-off processing time\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe product is designed as a daily leave-in treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe recommended regimen is once daily for six weeks rather than a traditional salon-style application followed by a timed rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eProfessional Salon Use\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGenesis Serum can be incorporated into professional haircare recommendations where the client's concern is weakened hair and breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProfessional consultation points\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA stylist can discuss:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCurrent hair condition\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrushing habits\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeat-styling frequency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChemical services\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair length\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMechanical tension\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExisting home-care routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eScalp comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFrequency of washing\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSalon recommendation\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA practical professional routine may combine:\u003c\/span\u003e\u003c\/p\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eA strengthening Genesis cleanser\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA suitable Genesis conditioning treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGenesis Serum Anti-Chute Fortifiant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAppropriate heat protection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGentle brushing practices\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis approach addresses the wider haircare routine rather than relying on one product alone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eConsumer Haircare Routine\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eSimple Genesis Routine\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eMorning\u003c\/span\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eCleanse and condition as required.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply Genesis serum to the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage gently.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContinue styling.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cspan\u003eEvening\u003c\/span\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eEnsure the scalp is dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSection the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the serum.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage gently.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave in overnight.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eConsistency is more important than repeatedly increasing the amount of product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eIngredients Overview\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe current manufacturer ingredient declaration includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAqua \/ Water, Alcohol Denat., Diaminopyrimidine Oxide, Ammonium Polyacryloyldimethyl Taurate, Aminomethyl Propanol, Citric Acid, PEG-40 Hydrogenated Castor Oil, Piroctone Olamine, Caffeine, Arginine, Limonene, Niacinamide, Pyridoxine HCl, Linalool, Safflower Glucoside, Benzyl Salicylate, Coumarin, Citral, Benzyl Alcohol, Xylitylglucoside, Citronellol, Benzyl Benzoate, Anhydroxylitol, Xylitol, Zingiber Officinale Root Extract \/ Ginger Root Extract, Resveratrol, Tocopherol, Sodium Citrate, Parfum \/ Fragrance.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredient groups\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eIngredient\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eWhy it matters\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDiaminopyrimidine Oxide\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eIngredient identified by Kérastase as Aminexil\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eCaffeine\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eIncluded for scalp micro-circulation support\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eGinger Root Extract\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eHelps protect against everyday external aggressors\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eNiacinamide\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eVitamin B3 derivative included in the formula\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eArginine\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eAmino-acid ingredient used in haircare formulations\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003ePiroctone Olamine\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eFunctional cosmetic ingredient in the formula\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eTocopherol\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eVitamin E\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eFragrance components\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eContribute to the product's scent profile\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlways use the ingredient list printed on the physical product as the final reference because cosmetic formulations can be updated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eTexture \u0026amp; Sensory Experience\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe product is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003escalp serum rather than a conventional oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts application is designed to be precise, allowing the product to be delivered directly onto the scalp rather than spread heavily through the lengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis makes it particularly convenient for people who want a dedicated scalp step without adding a conventional rinse-off treatment to their routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eFragrance\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase describes the Genesis fragrance as a fresh woody-citrus composition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe published fragrance structure includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eTop notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLime\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBergamot zest\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCedrat\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHeart notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRose\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBergamot flower\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBasil\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eBase notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eVetiver\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMusk\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTonka bean\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe product contains fragrance-related ingredients, including limonene, linalool, benzyl salicylate, coumarin and other listed fragrance components.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eCommon Mistakes\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eApplying the serum to the hair lengths only\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis product is intended for scalp application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBetter approach:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Create sections and target the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eApplying far more than recommended\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMore serum does not automatically mean better results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBetter approach:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Follow the 3–4 dose guidance according to hair thickness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eRinsing it out\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGenesis Serum is a leave-in product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBetter approach:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Massage gently and leave it in.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eUsing it irregularly\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA daily treatment works best when it becomes part of a consistent routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBetter approach:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Choose a convenient application time and maintain it.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eConfusing breakage with every form of hair loss\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGenesis is specifically positioned around hair fall due to breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBetter approach:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e If you are experiencing unexplained or significant hair loss, consult an appropriate healthcare professional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eBest Practices\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cspan\u003e1. Be consistent\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply once daily as recommended.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e2. Use accurate sectioning\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGood sectioning allows the serum to reach the scalp rather than accumulating on the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e3. Massage gently\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThere is no benefit to aggressive rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e4. Protect the hair lengths separately\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA scalp serum does not replace conditioner, leave-in care or heat protection for the lengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e5. Reduce mechanical stress\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse gentle brushing techniques and avoid unnecessary pulling.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e6. Avoid excessive heat\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse appropriate thermal protection when using heated styling tools.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e7. Follow the six-week regimen\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase recommends a six-week period of daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eProfessional Tips\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eTip 1 — Apply before bed\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvening application can be convenient because the serum can remain on the scalp overnight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTip 2 — Use a mirror\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor longer or thicker hair, a mirror can help ensure that the product is distributed across the intended scalp sections.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTip 3 — Keep the pipette clean\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvoid touching the applicator directly against the scalp repeatedly.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTip 4 — Combine with gentle brushing\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf breakage is a concern, the wider hair routine matters. Reduce unnecessary pulling and use appropriate tools.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTip 5 — Treat the scalp and fibre separately\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse the Genesis serum for its intended scalp application and choose appropriate conditioning products for the lengths and ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eMaintenance \u0026amp; Aftercare\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA fortifying serum works best as part of a complete haircare strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eConsider maintaining:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRegular conditioning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGentle detangling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduced mechanical tension\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAppropriate heat protection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eControlled use of chemical services\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRegular scalp cleansing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConsistent serum application\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf the hair is visibly damaged, combine scalp care with products designed to condition and protect the fibre.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eStorage\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStore the product in accordance with the packaging instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGeneral product-care practices include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eKeep the bottle closed when not in use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStore away from excessive heat.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid prolonged direct sunlight.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKeep away from children.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrevent contamination of the applicator.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not add water or other ingredients to the bottle.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eSafety Information\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor cosmetic use only.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eImportant precautions\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid contact with the eyes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIf the product enters the eyes, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not use on severely irritated or damaged scalp unless advised by an appropriate professional.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStop using the product if significant irritation develops.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKeep out of reach of children.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase specifically instructs users to rinse the eyes immediately and thoroughly in the event of contact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the formula contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlcohol Denat. and fragrance components\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, customers with known sensitivities should review the complete current ingredient list before use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eGenesis Serum vs Hair Oil\u003c\/span\u003e\u003c\/h1\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eFeature\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eGenesis Serum\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eHair Oil\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eMain application\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eScalp\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUsually lengths\/ends\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eLeave-in\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUsually yes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eMain purpose\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eFortifying scalp routine\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eConditioning\/shine\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003ePipette application\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eProduct dependent\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eBreakage-focused\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUsually secondary\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eShine-focused\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eNot primary\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eOften primary\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eScalp treatment\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eProduct dependent\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eStyling finish\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eNot primary\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eOften used for finishing\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese products can therefore have complementary roles rather than being direct substitutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eGenesis Serum vs Conditioner\u003c\/span\u003e\u003c\/h1\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eFeature\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eGenesis Serum\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eConditioner\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eApplied to scalp\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eYes\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUsually lengths\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eRinsed\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eNo\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUsually yes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDaily application\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eYes, according to regimen\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eDepends on routine\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003ePrimary role\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eScalp fortification\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eConditioning\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDetangling\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eNot its primary role\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eCommon function\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eHair fibre softness\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSecondary\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003ePrimary\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eBreakage routine\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSupports it\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eCan support it through conditioning\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA complete routine may use both.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eBuying Guide\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eChoose Kérastase Genesis Serum if:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYour hair feels weakened.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreakage is a concern.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want a dedicated scalp-care product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou prefer leave-in treatments.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want a daily treatment routine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want a pipette for targeted application.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou already use Genesis products and want to extend the regimen.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eConsider another type of product if:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYour main goal is styling shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou only want an oil for the ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou need a deep-conditioning mask.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou need a dedicated dandruff treatment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou are experiencing unexplained medical hair loss.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eIs Genesis Serum Suitable for Thinning Hair?\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe product is marketed for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eweakened hair prone to falling\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and is often searched for in connection with thinning hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHowever, the distinction between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehair breakage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emedical hair loss\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is important.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGenesis is a cosmetic haircare treatment designed around hair fall due to breakage. It should not be presented as a medical treatment for androgenetic alopecia or other diagnosed causes of hair loss.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eIs Genesis Serum an Anti-Hair-Loss Treatment?\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKérastase positions it as a daily \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eanti-hair-fall fortifying serum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor accurate ecommerce copy, the phrase should be understood within the manufacturer's cosmetic positioning: the product targets hair fall associated with breakage and aims to improve hair resistance and resilience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt should not be marketed as a medicine or as a guaranteed treatment for clinical hair loss.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003ePros\u003c\/span\u003e\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProfessional Kérastase haircare product\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e90ml format\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for daily use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDirect scalp application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave-in formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrecision pipette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for weakened hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFocused on breakage-related hair fall\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains Aminexil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains caffeine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains ginger root extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo rinse required\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for a six-week daily regimen\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to incorporate into morning or evening routines\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCan complement a wider Genesis haircare regimen\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eConsiderations\u003c\/span\u003e\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIt is primarily a scalp treatment, not a conventional hair oil.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eResults vary according to individual hair condition and routine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt should not be presented as a medical hair-loss treatment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThe formula contains alcohol denat. and fragrance components.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsers with known sensitivities should check the latest ingredient list.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConsistent application is important.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThe manufacturer recommends a six-week daily regimen.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1\u003eFrequently Asked Questions — Kérastase Genesis Serum Anti-Chute Fortifiant 90ml\u003c\/h1\u003e\n\u003ch2\u003eHow do you use Kérastase Genesis Serum Anti-Chute Fortifiant 90ml?\u003c\/h2\u003e\n\u003cp\u003eApply \u003cstrong\u003e3–4 doses once daily\u003c\/strong\u003e to a dry or towel-dried scalp, working section by section. One dose equals one pipette filled to the marked line. Gently massage the serum into the scalp and \u003cstrong\u003edo not rinse\u003c\/strong\u003e. You can apply it in the morning or before going to bed. Kérastase recommends following this routine for six weeks.\u003c\/p\u003e\n\u003ch2\u003e1. Does Kérastase Genesis Serum really stop hair fall?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Serum is designed specifically for \u003cstrong\u003ehair fall due to breakage\u003c\/strong\u003e, rather than every possible cause of hair loss. Kérastase reports up to \u003cstrong\u003e84% less hair fall due to breakage\u003c\/strong\u003e in its brushing-test comparison and reports improved fibre strength and resilience following its tested Genesis routine. Individual results can vary, and the product should not be considered a medical treatment for diagnosed hair-loss conditions.\u003c\/p\u003e\n\u003ch2\u003e2. Should I apply Kérastase Genesis Serum on wet or dry hair?\u003c\/h2\u003e\n\u003cp\u003eApply Genesis Serum to a \u003cstrong\u003edry or towel-dried scalp\u003c\/strong\u003e. Section the hair so the serum can be applied directly to the scalp rather than primarily coating the hair lengths.\u003c\/p\u003e\n\u003ch2\u003e3. How often should I apply Kérastase Genesis Anti-Chute Serum?\u003c\/h2\u003e\n\u003cp\u003eUse the serum \u003cstrong\u003eonce a day\u003c\/strong\u003e, either in the morning or before bedtime. Kérastase recommends a six-week daily regimen for the Genesis Anti Hair-Fall Fortifying Serum.\u003c\/p\u003e\n\u003ch2\u003e4. What is the difference between Kérastase Genesis Serum and ampoules?\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eGenesis Serum Anti-Chute Fortifiant\u003c\/strong\u003e is supplied as a 90ml leave-in scalp serum with a pipette and is designed for daily application. Ampoules are a different product format and may have different sizes, application instructions and treatment regimens.\u003c\/p\u003e\n\u003cp\u003eAlways check the exact Genesis product name and packaging before purchasing because Kérastase offers several products within its Genesis range.\u003c\/p\u003e\n\u003ch2\u003e5. Does Kérastase Genesis Serum help hair growth at the roots?\u003c\/h2\u003e\n\u003cp\u003eGenesis Serum is primarily designed to \u003cstrong\u003efortify weakened hair and reduce hair fall associated with breakage\u003c\/strong\u003e. Kérastase states that Aminexil helps hair anchor more solidly into the scalp and that caffeine helps improve scalp micro-circulation. These cosmetic claims should not be interpreted as a guarantee of new hair growth or as a medical treatment for hair-loss disorders.\u003c\/p\u003e\n\u003ch2\u003e6. Can men use Kérastase Genesis Serum Anti-Chute Fortifiant?\u003c\/h2\u003e\n\u003cp\u003eYes. The standard Genesis Serum is not restricted to women and can be used by men who want to support a routine for weakened, breakage-prone hair.\u003c\/p\u003e\n\u003cp\u003eKérastase also offers a separate \u003cstrong\u003eGenesis Homme\u003c\/strong\u003e range, so customers should check the exact product name when comparing the standard Genesis formula with the men's version.\u003c\/p\u003e\n\u003ch2\u003e7. Does Kérastase Genesis Serum contain alcohol or silicones?\u003c\/h2\u003e\n\u003cp\u003eThe current published ingredient list \u003cstrong\u003edoes contain Alcohol Denat.\u003c\/strong\u003e It also contains ingredients such as PEG-40 Hydrogenated Castor Oil and other formulation components, but the published ingredient declaration does \u003cstrong\u003enot list conventional silicone ingredients such as dimethicone\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBecause cosmetic formulas can change, always check the ingredient list printed on the product packaging supplied with your purchase.\u003c\/p\u003e\n\u003ch2\u003e8. How long before Kérastase Genesis Serum starts working?\u003c\/h2\u003e\n\u003cp\u003eKérastase recommends using the serum \u003cstrong\u003eonce daily for six weeks\u003c\/strong\u003e as part of the Genesis regimen. Its published efficacy information includes testing over a six-week period. Results can differ between individuals depending on hair condition, breakage, styling habits and the wider haircare routine.\u003c\/p\u003e\n\u003ch2\u003e9. Do you rinse out Kérastase Genesis Anti-Chute Serum after application?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNo.\u003c\/strong\u003e Genesis Serum is a leave-in scalp treatment. Apply it to the dry or towel-dried scalp, massage gently and leave it in.\u003c\/p\u003e\n\u003ch2\u003e10. Where can I buy genuine Kérastase Genesis Serum in Ireland?\u003c\/h2\u003e\n\u003cp\u003eFor the best assurance of authenticity, purchase from \u003cstrong\u003eKérastase-authorised retailers or established professional beauty retailers\u003c\/strong\u003e. When buying online, check that the retailer clearly identifies the product, provides appropriate business and contact information, and supplies genuine sealed Kérastase products.\u003c\/p\u003e\n\u003cp\u003eFor Beauty Max Pro, ensure your product listing clearly displays the \u003cstrong\u003eKérastase Genesis Serum Anti-Chute Fortifiant 90ml\u003c\/strong\u003e product name, size, product imagery, ingredients and accurate availability information.\u003c\/p\u003e\n\u003ch2\u003e11. Is Kérastase Genesis Serum Anti-Chute safe during pregnancy?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Serum is a cosmetic product, but pregnancy-specific safety should not be assumed solely from a cosmetic ingredient list. The formula contains ingredients including \u003cstrong\u003eAlcohol Denat., fragrance components, caffeine and Aminexil\/diaminopyrimidine oxide\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIf you are pregnant, breastfeeding or planning pregnancy, the safest approach is to \u003cstrong\u003eask your doctor, midwife or pharmacist before introducing a new scalp treatment\u003c\/strong\u003e, particularly if you have concerns about specific ingredients.\u003c\/p\u003e\n\u003ch2\u003e12. Why is my hair falling out even when using Kérastase Genesis Serum?\u003c\/h2\u003e\n\u003cp\u003eGenesis Serum is specifically designed to address \u003cstrong\u003ehair fall caused by breakage\u003c\/strong\u003e. Hair shedding or loss can have many different causes, and not all of them are related to fibre breakage.\u003c\/p\u003e\n\u003cp\u003eIf hair loss is persistent, sudden, excessive, associated with scalp symptoms or accompanied by visible thinning, consider speaking with a doctor or qualified healthcare professional rather than relying solely on a cosmetic haircare product.\u003c\/p\u003e\n\u003ch2\u003e13. Does Kérastase Genesis Serum cause any scalp irritation?\u003c\/h2\u003e\n\u003cp\u003eIndividual skin and scalp reactions can vary. The current formula contains \u003cstrong\u003eAlcohol Denat. and several fragrance-related ingredients\u003c\/strong\u003e, including limonene, linalool, benzyl salicylate, coumarin and citral.\u003c\/p\u003e\n\u003cp\u003eIf you experience persistent burning, redness, itching or significant irritation, stop using the product and seek appropriate professional advice. Avoid contact with the eyes; Kérastase advises rinsing immediately and thoroughly if eye contact occurs.\u003c\/p\u003e\n\u003ch2\u003e14. How many pipettes of Kérastase Genesis Serum should be used per application?\u003c\/h2\u003e\n\u003cp\u003eUse \u003cstrong\u003e3–4 doses once daily\u003c\/strong\u003e, depending on hair thickness. One dose is \u003cstrong\u003eone pipette filled to the marked line\u003c\/strong\u003e. Apply the serum section by section directly to the scalp and massage gently after application.\u003c\/p\u003e\n\u003ch3\u003eQuick Application Guide\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eStep\u003c\/th\u003e\n\u003cth\u003eWhat to do\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e1\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUse on a dry or towel-dried scalp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDivide hair into sections\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eApply 3–4 pipette doses\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e4\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOne dose = one pipette to the marked line\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e5\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMassage gently into the scalp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e6\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDo not rinse\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e7\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRepeat once daily\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e8\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFollow the recommended six-week regimen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eImportant Note\u003c\/h3\u003e\n\u003cp\u003eKérastase positions Genesis Serum around \u003cstrong\u003ehair fall due to breakage\u003c\/strong\u003e, so avoid describing it as a guaranteed treatment for all forms of hair loss. The manufacturer reports up to 84% less hair fall due to breakage in its specified brushing test, but this does not mean that every customer will experience an 84% reduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":58337452982616,"sku":null,"price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/Kerastase_Genesis_Serum_Anti-Chute_Fortifiant-90ml.jpg?v=1788116710","url":"https:\/\/www.beautymaxpro.com\/products\/kerastase-genesis-serum-anti-chute-fortifiant-90ml","provider":"Beauty Max Pro","version":"1.0","type":"link"}