Achieve a soft, natural-looking blonde with Wella Color Charm T28 Natural Blonde, the professional liquid hair toner designed to neutralise unwanted yellow and brassy tones after bleaching or lightening. Perfect for creating a balanced, neutral blonde finish, T28 delivers salon-quality results with brilliant shine and long-lasting colour.

Wella Color Charm T28 is formulated with Liquifuse™ Technology, allowing the toner to penetrate deeply into the hair for even colour deposition and fade-resistant results. Whether you're refreshing blonde hair at home or maintaining your salon colour, T28 creates a beautiful natural blonde without excessive warmth.

Ideal for hair pre-lightened to levels 8–10, this toner leaves hair looking healthier, smoother, and naturally radiant. Pair with Wella Color Charm Developer for best results.

Benefits

• Neutralises yellow and brassy tones
• Creates a soft natural blonde finish
• Professional salon-quality formula
• Long-lasting fade-resistant colour
• Easy liquid formula for even application
• Suitable for pre-lightened blonde hair
• Brilliant shine with smooth finish
• Vegan formula
• 42ml bottle

How to Use

1. Pre-lighten hair to the desired blonde level.
2. Mix 1 part Wella Color Charm T28 with 2 parts Wella Color Charm Developer (10 or 20 Volume).
3. Apply evenly to towel-dried hair.
4. Process for up to 30 minutes while checking colour development.
5. Rinse thoroughly and condition.

Suitable For

• Blonde hair
• Bleached hair
• Highlighted hair
• Balayage
• Correcting brassiness
• Creating a neutral blonde tone

Frequently Asked Questions

Is Wella T28 good for yellow hair?

Yes. Wella Color Charm T28 helps neutralise yellow and brassy tones while creating a soft, natural blonde finish.

What developer should I use with Wella T28?

Mix with Wella Color Charm 10 Volume or 20 Volume Developer in a 1:2 ratio.

Can I use T28 on orange hair?

T28 works best on hair lightened to level 8–10. Hair with strong orange tones may require further lightening before toning.

Is Wella T28 permanent?

Wella Color Charm T28 is a permanent liquid toner designed to provide long-lasting blonde results.

How long should I leave Wella T28 on?

Leave on for up to 30 minutes while checking the colour every few minutes.

Does Wella T28 damage hair?

When used according to the instructions with the recommended developer, it is formulated to tone gently while helping minimise breakage compared with lightening alone.

What colour does Wella T28 produce?

T28 creates a balanced, natural blonde that reduces unwanted warmth without producing an overly ashy finish.